LOS ANGELES, Nov. 3, 2015 /PRNewswire/ -- IN GOOD COMPANY, a culture conscious strategic and creative brand consultancy launched. IN GOOD CO creates experiences that build brands, ignite businesses and influence people, with a belief that how they work directly affects the work itself.
"There has never been a more exciting time for brands. They have the opportunity to directly connect with consumers in a meaningful way and if they create the right experience, consumers will be their brand advocates," said Founder and President Kirsten Ludwig. "Brands are no longer defined by who the brand says they are, but instead by who the consumer tells their friends they are. That can be game changing, if you know how to harness it."
Founded by renowned fashion and agency veteran Kirsten Ludwig along with a creative collective from both the agency and brand side, the team has previously worked with some of the most innovative brands in the world, including Google, Starbucks, Ralph Lauren, BMW, Old Navy, Mini and Uniqlo.
IN GOOD CO is looking to change the game for talent, brands and consumers. Built on the tenets of an inspired culture, a belief to do good and a vision to pioneer a new path in the creative industry. "We believe an inspired culture leads to meaningful work that actually delivers results," Ludwig says. IN GOOD CO looks for clients who believe that great work happens because of good people.
IN GOOD CO is looking to be the change they wish to see in the world, committing 10% to communities and causes making the world a better place. A (pending) B Corporation, IN GOOD CO is looking to reinvent the culture of the creative service industry. B Corps use business as a force for good and include brands such as Warby Parker, Patagonia and Beautycounter.
ABOUT IN GOOD COMPANY
IN GOOD COMPANY is a culture conscious strategic and creative brand consultancy. A B Corp founded on a belief that how you work directly impacts the work itself. Rooted in an inspired culture, a belief to do good and a pioneering vision, they are looking to change the game for talent, brands and consumers. IN GOOD CO creates experiences that build brands, ignite businesses and influence people.
SOURCE IN GOOD COMPANY