Constellation Wines U.S. and Greenlight Media & Marketing Present Pairings: Food + Wine + Music

LOS ANGELES, March 18 /PRNewswire/ -- Constellation Wines U.S. and Greenlight Media & Marketing, LLC today announced the return of Pairings: Food + Wine + Music - a media brand dedicated to creating fine living products, services and experiences. Bringing together top chefs, musicians and winemakers, each experience will pair menus, song lists and wine from participating artists, and content from past and future events can be seen at www.pairings.com.

To launch Pairings: Food + Wine + Music last Fall, exclusive events were hosted for American Express® Cardmembers, beginning at Robert Mondavi Winery in Oakville, Napa Valley, where renowned artist Dave Matthews joined New Orleans chef John Besh and Winemaker Genevieve Jannsens. The next event featured superstar chef and restaurateur Tom Colicchio and music sensation John Legend, along with Simi winemaker Susan Lueker, for an experience at Colicchio's Craftsteak restaurant in New York City.

The inspiration of Greenlight Media & Marketing CEO, Dominic Sandifer, Pairings: Food + Wine + Music presents an interactive new way of engaging consumers and exposing them to new food, wine and music experiences. "Pairings is an experiential brand that will connect people to great new food, wine and music through both live and digital experiences, which are the hallmark of social networking. We are thrilled to be collaborating with Constellation Wines U.S. to deliver this unique program to consumers in a variety of media formats, as well as through specialty products and services."

"This is a huge step forward as we think about how consumers interact with wine," said Constellation Wines U.S. Chief Marketing Officer, Chris Fehrnstrom.  "We have a portfolio of distinctive brands from the world's finest wine regions, and to bring them to life in such an interactive environment is an exciting step for us.  Whether it's attending an exclusive concert at one of our vineyards, creating a playlist at home to pair with your next dinner party, or enjoying a glass of wine while streaming your favorite artist on-line, Pairings offers a dedicated resource to wine, food, and music in one, turn-key package."

The artistic collaborations between these food, wine and music masters, as well as unique behind-the-scenes insights, are now featured at www.pairings.com.

Web site content also includes:

• Channels highlighting premiere Pairings events with:
  • exclusive digital videos
  • exclusive event photos on Flikr stream
• Food page featuring chef bio, menus, recipes and images, merchandise links
• Wine page featuring winemaker/winery bio, event wine list, photos, and relevant links 
• Music page featuring musician bio, playlist, set list, photos, links to purchase music and merchandise
• Live performances by the artists, a peek into the kitchen of each chef, and a taste of the winemaker's skill in each wine selected for these special events.

The 2010 Pairings event schedule is currently under development and experiences featuring new artists, chefs and locations/wineries will be announced soon. For more information, please visit www.pairings.com.

About Constellation Wines U.S.

Constellation Wines U.S. is a division of Constellation Brands Inc., the world's leading wine company that achieves success through an unmatched knowledge of wine consumers paired with storied brands that suit varied lives and tastes. With a broad portfolio of widely admired premium products across the wine and spirits categories, Constellation's brand portfolio includes Robert Mondavi, Clos du Bois, Blackstone, Estancia, Franciscan Estate, Mount Veeder, Ravenswood, Jackson-Triggs, Kim Crawford, Simi and SVEDKA Vodka.

About Greenlight Media & Marketing LLC

Formed in January of 2008 by music industry and brand marketing leaders Coran Capshaw, Dominic Sandifer and Bruce Flohr, Greenlight Media & Marketing, LLC creates original music driven content and intellectual properties, as well as provides music and lifestyle marketing strategy and production for Fortune 500 companies.  Greenlight is the model for a modern day music marketing and content company, supporting and developing the union between artists, music and brands in popular culture through highly targeted media programs. Greenlight's clients and partners include Gillette, Whole Foods, Converse, Target, Verizon, American Express, and Constellation Brands.  Its original developed and owned media properties include "Pairings: Food, Wine, Music"; "Music and Words with Tom Ressa" ( Spin); and "Get in the Van." Greenlight also works closely with Coran Capshaw's other companies on overall brand development, programming and alignment for his RedLight Management artist roster including Dave Matthews Band, Tim McGraw, Good Charlotte, Alanis Morrisette, Ben Harper, etc, as well as ATO/TBD Records and Starr Hill Present's music festival partnerships inclusive of Bonnaroo, Outside Lands, etc.

About American Express

American Express Company is a leading global payments and travel company founded in 1850. For more information, visit www.americanexpress.com.

SOURCE Constellation Wines U.S.; Greenlight Media & Marketing