Consumer Optimism Takes a Big Hit
ALEXANDRIA, Va., May 13, 2014 /PRNewswire-USNewswire/ -- Rising gas prices during the annual spring transition to summer-blend fuels has finally driven down consumer optimism about the economy, which fell to its lowest level this year.
Overall, 41% of consumers say that they are optimistic about the economy, a drop from 44% the month prior, according the latest monthly NACS Consumer Fuels Survey that examines how gas prices affect consumer sentiment. Lingering poor weather across much of the country and a 14-cent-per-gallon increase in gas prices are among the factors that likely drove down consumer confidence.
Nearly 9 in 10 (86%) consumers say that gas prices affect their feelings about the economy, and nearly 4 in 5 (79%) noticed that gas prices increased over the past 30 days, the highest percentage saying so since March 2013. And two in three (66%) consumers say that prices will increase over the next 30 days, the highest percentage saying so since NACS initiated monthly consumer surveys in January 2013.
"Higher gas prices usually mean tighter margins for fuel retailers as they compete for price-sensitive customers," said NACS Vice President of Government Relations John Eichberger. "Combine that with reduced in-store sales that most retailers have faced because of bad weather and the first few months of the year have been rough for both consumers and retailers."
Strong demographic variations exist in how consumers fell about the economy. A majority (51%) of younger consumers — those ages 18 to 34 — are positive about the economy, but only 34% of those over age 50 are optimistic about the economy.
Consumers' also feel that their purchasing power at the pump is decreasing. Self-reported miles per dollar decreased again in May, dropping 5.7% to 6.32 miles per dollar, or 15 cents per mile on average. This mark is also at a low for 2014, another potentially worrisome indicator of overall consumer sentiment.
There are some positive signs as the summer-drive season approaches. Gas prices have trended downward over the past 10 days and warm weather is finally spreading across much of the country battered this winter.
The National Association of Convenience Stores (NACS) conducts a monthly nationwide survey in partnership with Penn, Schoen and Berland Associates LLC to measure consumer perceptions about gas prices and how they relate to broader economic conditions; 1,113 gas consumers were surveyed online May 6-7. The OPIS weekly national average price for gas was $3.681 on May 5, the week in which the survey was fielded. Summary results can be found at www.nacsonline.com/gasprices.
Founded in 1961 as the National Association of Convenience Stores, NACS (nacsonline.com) is the international association for convenience and fuel retailing. The U.S. convenience store industry, with more than 151,000 stores across the country, posted $696 billion in total sales in 2013, of which $491 billion were motor fuels sales. NACS has 2,100 retail and 1,600 supplier member companies, which do business in nearly 50 countries.
SOURCE National Association of Convenience Stores