Toys

Stay up-to-date on the world of toys and games with the latest news from designers, manufacturers, producers, suppliers and retailers. Learn about new product launches and game releases, as well as contests and educational development. This section includes releases concerning toy safety and recalls, as well as new market research and technical advances in the industry. Read about charity events and new partnerships, as well as quarterly reports and other financial and legal information.

Latest

Mar 18, 2024, 14:22 ET UNLOCK SPRING LEARNING: THE TOY ASSOCIATION™'S NEW STEAM ACCREDITED TOY LIST OFFERS 25 ENGAGING TOYS FOR KIDS

The Toy Association™ today unveiled its "STEAM Accredited Spring into Learning Toy List," which includes 25 officially accredited STEAM (science,...

Mar 18, 2024, 09:00 ET Collective Measures selected by VTech Electronics North America as VTech and LeapFrog media agency of record

Collective Measures, an employee-owned media and analytics agency, has been selected by VTech Electronics North America as VTech and LeapFrog's media ...

Mar 14, 2024, 09:00 ET "Stumble Guys" characters jump from the screen to the shelf with a new toy line from PMI Kids' World

First-ever toy line based on a global video game sensation will debut at Walmart stores nationwide this month All-new collectible toys, action...

Mar 14, 2024, 08:15 ET Boogie Board® Helps Families Prep for Solar Eclipse Travel with Screen-Free Creativity Toys

With millions of people hitting the roads and taking to the skies ahead of the solar eclipse, it's safe to assume that kid travelers will spend some...

Mar 14, 2024, 08:07 ET Blank Slate Game Wins Circana's Toy Industry Award

Today The Op Games announced its popular title Blank Slate has received Circana's Toy Industry Award for #1 Selling Toy in the United States in the...

Mar 13, 2024, 12:00 ET Spark Engagement with LEGO® Education Activities for the 2024 Total Solar Eclipse

Today, LEGO® Education released the LEGO Education Eclipse Collection, a set of hands-on student activities that build on the excitement before,...

Mar 12, 2024, 13:10 ET STEM Toys Market size is set to grow by USD 8.09 bn from 2024-2028, growing emphasis on STEM education boost the market- Technavio

The global science, technology, engineering and mathematics (stem) toys market size is estimated to grow by USD 8.09 bn from 2024 to 2028, according...

Mar 11, 2024, 04:18 ET 2024 Collectibles Demand estimated at $594.2 Billion Revenue: Research by Market Decipher

2024 Updated Report - "Collectibles Market Report, 2024–2034" has been released by market decipher with 50 new product categories. The new version...
Gazillion Bubbles Celebrates Double Triumph: Winning Circana's #1 Toy Industry Award and Celebrating 20th Anniversary Milestone

Mar 05, 2024, 13:49 ET Gazillion Bubbles Celebrates Double Triumph: Winning Circana's #1 Toy Industry Award and Celebrating 20th Anniversary Milestone

Gazillion Bubbles proudly announces its remarkable achievement of winning Circana's* Toy Industry Award as the #1 Selling Toy in the United States...

Mar 05, 2024, 10:54 ET The Toy Foundation™ Funds Play Therapy Projects to Improve Pediatric Care for 240,000 Children

The Toy Foundation™, the philanthropic arm of The Toy Association™, is proud to announce $380,000 has been awarded to 20 children's hospitals and...

Mar 05, 2024, 09:00 ET TONIES INTRODUCES ITS NEWEST TONIE THAT WILL MAKE YOU WANNA SHOUT "IT'S BLIPPI!"

tonies®, the original screen-free audio entertainment system for young children, is thrilled to announce the launch of its new Blippi Tonie. Blippi...

Mar 05, 2024, 08:45 ET CALLING ALL YOUNG CREATORS: THE LEGO GROUP LAUNCHES FREE INTERACTIVE CREATIVITY WORKSHOPS TO ENCOURAGE PLAY WITHOUT LIMITS

Ready to Play Unstoppable? The LEGO Group is proud to launch its latest series of free in-store and online workshops in partnership with pioneering...

Mar 01, 2024, 10:02 ET THE GENIUS OF PLAY™ MARKS DEVELOPMENTAL DISABILITIES AWARENESS MONTH WITH LAUNCH OF "LET'S PLAY - A PLAYBOOK FOR ALL ABILITIES"

The Genius of Play™, a national movement spearheaded by The Toy Association™ to raise awareness about play's vital role in child development, marked...
Hess Announces First Plush School Bus

Mar 01, 2024, 08:09 ET Hess Announces First Plush School Bus

Hess today announced a new addition to its Hess Toy Truck collection -- the fifth in its plush toy series designed especially for its youngest fans....

Feb 29, 2024, 13:00 ET KessCo Announces Licensing Partnership with Toei Animation

KessCo is ecstatic to announce its licensing partnership with legendary anime studio Toei Animation for the two fan-favorite franchises One Piece and ...

Feb 29, 2024, 10:11 ET Top Toy Trends From The American Specialty Toy Retailing Association (Astra) To Kick Off 2024

The American Specialty Toy Retailing Association (Astra), composed of local retailers, manufacturers, Certified Play Experts, and toy industry...

Feb 29, 2024, 08:15 ET BUILD-A-BASKET THIS EASTER AT BUILD-A-BEAR WORKSHOP

Build-A-Bear Workshop (NYSE: BBW) is here to help fill your Easter baskets this year with its online Easter Giftshop and in-store selection with a...

Feb 28, 2024, 17:05 ET Spin Master Reports Fourth Quarter and Full Year 2023 Financial Results

TORONTO, Feb. 28, 2024 /PRNewswire/ - Spin Master Corp. ("Spin Master" or the "Company") (TSX: TOY; www.spinmaster.com), a leading global children's...

Feb 28, 2024, 04:16 ET Pet Toys Market to Reach $18.4 Billion, Globally, by 2032 at 8.0% CAGR: Allied Market Research

Allied Market Research published a report, titled, "Pet Toys Market By Type (Interactive & Self-play Toys, Stuffed Toys, Chew Toys, Chase & Fetch...

Feb 27, 2024, 13:28 ET Lovevery Continues APAC Expansion with Singapore Launch

Lovevery, the global early childhood brand, today announced the launch of their early learning program, The Play Kits, in Singapore. The latest APAC...

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