Toys Stay up-to-date on the world of toys and games with the latest news from designers, manufacturers, producers, suppliers and retailers. Learn about new product launches and game releases, as well as contests and educational development. This section includes releases concerning toy safety and recalls, as well as new market research and technical advances in the industry. Read about charity events and new partnerships, as well as quarterly reports and other financial and legal information.

Latest

Feb 17, 2017, 12:00 ET VTech® Inspires Endless Imagination with Innovative Additions to Go! Go! Smart Lines

Today VTech® announces the introduction of exciting new themes and playsets to the award-winning Go! Go! Smart Wheels® and Go! Go! Smart Friends®...


Feb 17, 2017, 12:00 ET Mota You-Go the Best in On Road and Off Road Riding

Mota Group (www.mota.com) today launched the versatile all terrain You-Go, at Toy Fair 2017. The You-Go battery is safety certified in over 180...


Feb 17, 2017, 12:00 ET Mota JETJAT Pro Series Flies to Toy Fair at Record Speeds

Mota Group (www.mota.com) today launched race ready, kid-friendly drones, Mota JETJAT® Pro Series, at Toy Fair 2017. Built for maximum speed and...


Feb 17, 2017, 11:00 ET WowWee® to Debut Imaginative New Line at Toy Fair New York

Toy Fair New York 2017, Booth #3035 -- Beginning Saturday, February 18th through the 21st at Toy Fair New York, WowWee, the award-winning makers of...


Feb 17, 2017, 10:52 ET LEGO Systems, Inc. Unveils Hundreds of Building Sets and Complimentary Digital Experiences to Champion Imaginative Play in 2017

NORTH AMERICAN INTERNATIONAL TOY FAIR, LEGO Systems, Inc. celebrates the intersection of classic construction play with digital experiences to...


Feb 17, 2017, 10:19 ET New Collectible Toy Lines and Subscription Products Take Center Stage As Loot Crate "UnBoxes" New York Toy Fair

Loot Crate, a worldwide leader in fan-commerce and curators of pop culture, gaming, and entertainment products and experiences, today announced the...


Feb 17, 2017, 09:00 ET Toy Fair New York 2017 - Booth #3035

Toy Fair New York 2017, Booth #3035 - Beginning Saturday, February 18th through the 21st at Toy Fair New York, WowWee, the award-winning makers of...


Feb 17, 2017, 08:00 ET Playmates Toys To Showcase Expanded Brand Portfolio at North American International Toy Fair

Playmates Toys is set to showcase its expanded portfolio during the North American International Toy Fair, which includes product lines based on...


Feb 17, 2017, 08:00 ET Tech 4 Kids and The Bridge to Merge and Join Industry Top Tier

BOCA RATON, FL, Feb. 17, 2017 /PRNewswire/ - The Bridge Direct, a well-respected marketer of children's consumer products, has entered into an...


Feb 16, 2017, 16:09 ET Mattel And Babytree Form Strategic Partnership In China

Mattel, Inc. (NASDAQ: MAT) and Babytree, China's largest online parenting community, today announced the formation of a strategic partnership to...


Feb 16, 2017, 15:03 ET PunkinFutz Launches Next Generation Sensory Play System

PunkinFutz announces today the launch of its innovative, child-centric, sensory play system, including six new products intended for children ages...


Feb 16, 2017, 10:00 ET Exciting New Games and Puzzles from Winning Moves USA

Winning Moves Inc. (dba Winning Moves USA), a leader in specialty toys & games, unveils their new product line at the American International...


Feb 16, 2017, 09:30 ET Aurora World Celebrates YooHoo & Friends 10Th Anniversary

Aurora World, a global leader in plush toys and high-quality gift products, is celebrating the 10th anniversary of YooHoo & Friends, the...


Feb 16, 2017, 09:26 ET Innovative, Creative New Toys Will Come to Life This Weekend in New York City

Hundreds of thousands of inspiring, innovative, and skill-building toys and games will make their debut in New York City this weekend at the 114th...


Feb 16, 2017, 09:03 ET Crayola's Newest Toys Take Customization and Creativity To The Next Level and Fuel Digital Engagement

Crayola, the brand whose products have sparked the creative spirit in children for nearly 115 years, will unveil the latest advances in mess-free...


Feb 16, 2017, 09:00 ET 3Doodler Explores New Frontiers With Themed Kits and Leading Licenses

Launching into 2017 with new range featuring Star Trek[TM], and The Powerpuff Girls Pen Sets 3Doodler[TM], the creators of the original 3D...


Feb 16, 2017, 08:35 ET A Children's Toy That Can Stop Bullying?

Childcare experts and doctors will all tell you that bullying is usually perpetrated by a child who actually feels insecure deep down. Her...


Feb 16, 2017, 08:30 ET Amazing 'Empty Hand Thru Empty Air' Controller for RC Childs Helicopter Toy Debuts at TOYFAIR NY '17. Now Any Child Can Fly RC.

After wowing everyone at ToyFair '13 with the overwhelming success of the Force Flyer Glove RC Controller, The Technology From Heaven Inventors...


Feb 16, 2017, 08:02 ET Moose Toys Debuts New Line-Up of Collectibles and On-Trend Toys to Rev-Up Toy Fair

Moose Toys, the fastest-growing toy company among the top five in the U.S., is showcasing its 2017 portfolio at the North American International...


Feb 16, 2017, 08:00 ET Codenames Licensed By USAopoly In Exclusive Global Partnership With Czech Games Edition

USAopoly Inc. announced today an exclusive global licensing agreement for the Codenames franchise with European-based Czech Games Edition. USAopoly...


Feb 16, 2017, 07:00 ET Maya Toys Goes Glam with New Cutie Stix Brand and Toy Fair Event

Maya Toys announced its plans to showcase the company's new Cutie Stix arts-and-crafts brand at Toy Fair 2017 this week. The fashion-forward Cutie...


Feb 16, 2017, 05:31 ET Virtual Press Office Exhibitor Profiles: North American International Toy Fair 2017 Part 2

The following event roundup from Virtual Press Office is a list of featured exhibitors for Toy Fair 2017, a show filled with hundreds of thousands...


Feb 16, 2017, 05:30 ET Virtual Press Office Exhibitor Profiles: North American International Toy Fair 2017 Part 1

The following event roundup from Virtual Press Office is a list of featured exhibitors for Toy Fair 2017, a show filled with hundreds of thousands...


Feb 15, 2017, 08:40 ET NSI International's Laser X Brand Continues as a Runaway Hit After The Holidays

Laser X - the ultimate high-tech game of tag - turned into one of Holiday 2016's most sought after toys, flying off shelves at Toys "R" Us and...


Feb 15, 2017, 02:00 ET Overwatch (R) Heroes to Join Good Smile Company's Nendoroid Lineup

Good Smile Company, Inc., a premier Japanese collectible figure maker, announced on February 15 that it has acquired the license to produce...


Most Viewed