Consumer Trends in the Confectionery Market in the US

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May 02, 2012, 06:22 ET

NEW YORK, May 2, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Consumer Trends in the Confectionery Market in the US

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Synopsis

This report provides the results for the Confectionery market in the US from Canadean's unique, highly detailed and proprietary survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

Why was the report written?Marketers in the Confectionery market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Confectionery market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increased amount of discount and own-brand products. Chocolate, Gum and Sugar Confectionary are not considered essential items and therefore consumption patterns have been comparatively affected. The relatively weak US economy means it is essential to understand what pockets of growth might exist and whether these represent value or volume opportunities.

What are the key drivers behind recent market changes?Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

Private label penetration is low in the Confectionery market in the US, highest in the Sugar Confectionery product category at 3% of the volume of products distributed. Confectionery markets tend to be strongly brand-driven, with strong differentiation between products, explaining this low penetration.

Indulgence is the most important trend in the Confectionery market in the US, closely followed by Personal Space and Time. Not only do a large proportion of US consumers, particularly in the Chocolate product category, highlight that these consumer trends have an influence on their consumption; this translates into a significant proportion of actual value being directly influenced as well.

Companies Mentioned

Table of Contents1 Introduction1.1 What is this Report About?1.2 Definitions1.2.1 Consumer Trends1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)1.2.3 End Consumers1.2.4 Volume Units and Aggregations1.2.5 Population Profiles (for interpretation of tables and charts)1.3 Methodology1.3.1 Introduction1.3.2 Large scale, international, program of online consumer surveys1.3.3 Nationally Representative results (age, gender)1.3.4 Parents answered on their children's behalf1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories1.3.6 Integrated with industry calling and secondary research2 Consumer Segmentation, Group Value and Trend Influence2.1 Cohort Groups and Confectionery Market Value2.1.1 Age Groups2.1.2 Gender Groups2.1.3 Location Groups2.1.4 Education Achieved Groups2.1.5 Wealth Groups2.1.6 Busy Lives Groups2.2 Cohort Groups and Market Value by Category2.2.1 Chocolate2.2.2 Gum2.2.3 Sugar Confectionery2.3 Behavioral Trends and Market Value2.3.1 Chocolate2.3.2 Gum2.3.3 Sugar Confectionery3 Consumption Analysis3.1 Consumption Frequencies by Age and Gender3.1.1 Chocolate3.1.2 Gum3.1.3 Sugar Confectionery3.2 Consumer Profiles by Product Category3.2.1 Chocolate3.2.2 Gum3.2.3 Sugar Confectionery4 Brand vs. Private Label Choices4.1 Brand vs. Private Label Volume Share4.1.1 By Category4.2 Confectionery Brand Choice and Private Label Shares4.2.1 Chocolate4.2.2 Gum4.2.3 Sugar Confectionery5 The Share of Consumers Influenced by Trends5.1 Trend Drivers of Consumers' Product Choices5.1.1 Overall Confectionery5.1.2 Chocolate5.1.3 Gum5.1.4 Sugar Confectionery6 Consumption Impact: Market Valuation6.1 Confectionery Value Impact of Consumer Consumption Behavior6.1.1 Market Value by Category6.1.2 Market Volume by Category6.2 Confectionery Value Analysis by Category6.2.1 Share by Category6.2.2 Expenditure per Capita by Category6.2.3 Expenditure per Household by Category6.3 Confectionery Volume Impact of Consumer Behavior Trends6.3.1 Share by Category6.3.2 Consumption per Capita by Category6.3.3 Consumption per Household by Category7 Retailer Choice, Switching and Category Share7.1 Retailer Volume Share7.1.1 Retailer Volume Share in Confectionery7.2 Retailer Volume Share by Category7.2.1 Retail Share by Volume - Chocolate7.2.2 Retail Share by Volume - Gum7.2.3 Retail Share by Volume - Sugar Confectionery7.3 Levels of Retailer Switching in the Last Six Months7.3.1 Matrix of Switching Behavior in Last Six Months of 20117.3.2 Costco Switching Analysis7.3.3 Kroger Switching Analysis7.3.4 Safeway Switching Analysis7.3.5 Wal-Mart Switching Analysis7.3.6 Other Switching Analysis7.4 Profiles of End-Consumers of Confectionery, by Retailer Used7.4.1 Costco7.4.2 Kroger7.4.3 Publix7.4.4 Safeway7.4.5 Wal-Mart7.4.6 Other8 Appendix8.1 About Canadean8.2 DisclaimerList of TablesTable 1: Volume Units for the Confectionery MarketTable 2: United States Survey Respondent Profile (weighted), 2011Table 3: United States Confectionery Value Share (%), by Age Groups, 2011Table 4: United States Confectionery Value Share (%), by Gender, 2011Table 5: United States Confectionery Value Share (%), by Urban and Rural Dwellers, 2011Table 6: United States Confectionery Value Share (%) by Education Level Achieved Groups, 2011Table 7: United States Confectionery Value Share (%) by Wealth Groups, 2011Table 8: United States Confectionery Value Share (%) by Busy Lives Groups, 2011Table 9: United States Chocolate Consumer Group Share (% market value), 2011Table 10: United States Gum Consumer Group Share (% market value), 2011Table 11: United States Sugar Confectionery Consumer Group Share (% market value), 2011Table 12: United States Total Chocolate Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011Table 13: United States Total Gum Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011Table 14: United States Total Sugar Confectionery Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011Table 15: United States Chocolate Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 16: United States Chocolate Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 17: United States Gum Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 18: United States Gum Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 19: United States Sugar Confectionery Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 20: United States Sugar Confectionery Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 21: United States Chocolate Consumer Profiles (% consumers by sub-group), 2011Table 22: United States Gum Consumer Profiles (% consumers by sub-group), 2011Table 23: United States Sugar Confectionery Consumer Profiles (% consumers by sub-group), 2011Table 24: United States Confectionery Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011Table 25: United States Chocolate Survey-tracked Brand Shares by Volume (% Vol), 2011Table 26: United States Gum Survey-tracked Brand Shares by Volume (% Vol), 2011Table 27: United States Sugar Confectionery Survey-tracked Brand Shares by Volume (% Vol), 2011Table 28: United States, Overall Confectionery: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 29: United States, Chocolate: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 30: United States, Gum: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 31: United States, Sugar Confectionery: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 32: United States Confectionery Market Value (US Dollar million), by Category, 2011Table 33: United States Confectionery Market Volume (Kg m), by Category, 2011Table 34: United States Confectionery Market Share (US$ million), by Category, 2011Table 35: United States Confectionery Expenditure Per Capita (US Dollar), by Category, 2011Table 36: United States Confectionery Expenditure Per Household (US Dollar), by CategoryTable 37: United States Confectionery Market Volume Share (Kg m), by Category, 2011Table 38: United States Confectionery Consumption Per Capita (Kg m / Population m), by Category, 2011Table 39: United States Confectionery Consumption Per Household (Kg m / Households m), by Category, 2011Table 40: United States Confectionery Survey-tracked Retailer Shares by Volume (% of Kg m), 2011Table 41: United States Chocolate Survey-tracked Retailer Shares by Volume (Kg m), 2011Table 42: United States Gum Survey-tracked Retailer Shares by Volume (Kg m), 2011Table 43: United States Sugar Confectionery Survey-tracked Retailer Shares by Volume (Kg m), 2011Table 44: United States: Switchers to Costco for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 45: United States: Switchers From Costco for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 46: United States: Switchers to Kroger for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 47: United States: Switchers From Kroger for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 48: United States: Switchers to Safeway for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 49: United States: Switchers From Safeway for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 50: United States: Switchers to Wal-Mart for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 51: United States: Switchers From Wal-Mart for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 52: United States: Switchers to Other for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 53: United States: Switchers From Other for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 54: United States: Profile of Confectionery Consumers Whose Goods Mainly Come From Costco (% by Subgroup, as tracked by the Survey), 2011Table 55: United States: Profile of Confectionery Consumers Whose Goods Mainly Come From Kroger (% by Subgroup, as tracked by the Survey), 2011Table 56: United States: Profile of Confectionery Consumers Whose Goods Mainly Come From Publix (% by Subgroup, as tracked by the Survey), 2011Table 57: United States: Profile of Confectionery Consumers Whose Goods Mainly Come From Safeway (% by Subgroup, as tracked by the Survey), 2011Table 58: United States: Profile of Confectionery Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011Table 59: United States: Profile of Confectionery Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011List of FiguresFigure 1: Consumer Panel Report MethodologyFigure 2: United States Confectionery Value Share (%), by Age Groups, 2011Figure 3: United States Confectionery Value Share (%), by Gender, 2011Figure 4: United States Confectionery Value Share (%), by Urban and Rural Dwellers, 2011Figure 5: United States Confectionery Value Share (%) by Education Level Achieved Groups, 2011Figure 6: United States Confectionery Value Share (%) by Wealth Groups, 2011Figure 7: United States Confectionery Value Share (%) by Busy Lives Groups, 2011Figure 8: United States Chocolate Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 9: United States Chocolate Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 10: United States Gum Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 11: United States Gum Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 12: United States Sugar Confectionery Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 13: United States Sugar Confectionery Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 14: United States Confectionery Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011Figure 15: United States Confectionery Market Share (US$ million), by Category, 2011Figure 16: United States Confectionery Expenditure Per Capita (US$), by Category, 2011Figure 17: United States Confectionery Expenditure Per Household (US$), by CategoryFigure 18: United States Confectionery Survey-tracked Retailer Shares by Volume (% of Kg m), 2011Figure 19: United States Chocolate Survey-tracked Retailer Shares by Volume (Kg m), 2011Figure 20: United States Gum Survey-tracked Retailer Shares by Volume (Kg m), 2011Figure 21: United States Sugar Confectionery Survey-tracked Retailer Shares by Volume (Kg m), 2011Figure 22: United States: People Who Have Switched Retailer for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011