Consumer Trends in the Soft Drinks Market in the US

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May 02, 2012, 05:41 ET

NEW YORK, May 2, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Consumer Trends in the Soft Drinks Market in the US

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Synopsis

• This report provides the results for the Soft Drinks market in the US, from Canadean's unique, highly detailed and proprietary online survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

• Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

• Marketers in the Soft Drinks market in US face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

• This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Soft Drinks market in US they account for and which consumer trends drive their behaviour.

Scope

• Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.

• The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

Reasons To Buy

• The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

• Consumer survey data for the following specific categories: Bottled Water, Sparkling Soft Drinks, Concentrates, Functional Drinks, Smoothies, Juices, and Ready To Drink Tea & Coffee.

• Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

• Brand and private label penetration among consumers in 2011 as tracked by the survey.

• Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011

Table of Contents1 Introduction1.1 What is this Report About?1.2 Definitions1.2.1 Consumer Trends1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)1.2.3 End Consumers1.2.4 Volume Units and Aggregations1.2.5 Exchange Rates1.2.6 Population Profiles (for interpretation of tables and charts)1.3 Methodology1.3.1 Introduction1.3.2 Large scale, international, program of online consumer surveys1.3.3 Nationally Representative results (age, gender)1.3.4 Parents answered on their children's behalf1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories1.3.6 Integrated with industry calling and secondary research2 Consumer Segmentation, Group Value and Trend Influence2.1 Cohort Groups and Soft Drinks Market Value2.1.1 Age Groups2.1.2 Gender Groups2.1.3 Location Groups2.1.4 Education Achieved Groups2.1.5 Wealth Groups2.1.6 Busy Lives Groups2.2 Cohort Groups and Market Value by Category2.2.1 Bottled Water2.2.2 Concentrates2.2.3 Functional Drinks2.2.4 Juices2.2.5 Ready to Drink Tea & Coffee2.2.6 Smoothies2.2.7 Sparkling Soft Drinks2.3 Behavioral Trends and Market Value2.3.1 Bottled Water2.3.2 Concentrates2.3.3 Functional Drinks2.3.4 Juices2.3.5 Ready to Drink Tea & Coffee2.3.6 Smoothies2.3.7 Sparkling Soft Drinks3 Consumption Analysis3.1 Consumption Frequencies by Age and Gender3.1.1 Bottled Water3.1.2 Concentrates3.1.3 Functional Drinks3.1.4 Juices3.1.5 Ready to Drink Tea & Coffee3.1.6 Smoothies3.1.7 Sparkling Soft Drinks3.2 Consumer Profiles by Product Category3.2.1 Bottled Water3.2.2 Concentrates3.2.3 Functional Drinks3.2.4 Juices3.2.5 Ready to Drink Tea & Coffee3.2.6 Smoothies3.2.7 Sparkling Soft Drinks4 Brand vs. Private Label Uptake4.1 Brand vs. Private Label Consumer Penetration4.1.1 By Category4.2 Soft Drinks Brand Choice and Private Label Consumer Penetration4.2.1 Bottled Water4.2.2 Concentrates4.2.3 Functional Drinks4.2.4 Juices4.2.5 Ready to Drink Tea & Coffee4.2.6 Smoothies4.2.7 Sparkling Soft Drinks5 The Share of Consumers Influenced by Trends5.1 Trend Drivers of Consumers' Product Choices5.1.1 Overall Soft Drinks5.1.2 Bottled Water5.1.3 Concentrates5.1.4 Functional Drinks5.1.5 Juices5.1.6 Ready to Drink Tea & Coffee5.1.7 Smoothies5.1.8 Sparkling Soft Drinks6 Consumption Impact: Market Valuation6.1 Soft Drinks Value Impact of Consumer Consumption Behavior6.1.1 Market Value by Category6.1.2 Market Volume by Category6.2 Soft Drinks Value Analysis by Category6.2.1 Share by Category6.2.2 Expenditure per Capita by Category6.2.3 Expenditure per Household by Category6.3 Soft Drinks Volume Impact of Consumer Behavior Trends6.3.1 Share by Category6.3.2 Consumption per Capita by Category6.3.3 Consumption per Household by Category7 Retailer Choice, Switching and Category Share7.1 Survey-tracked Retailer Shares by Volume7.1.1 United States Soft Drinks Survey-tracked Retailer Shares by Volume7.2 Survey-tracked Retailer Shares by Volume by Category7.2.1 United States Bottled Water Survey-tracked Retailer Shares by Volume7.2.2 United States Concentrates Survey-tracked Retailer Shares by Volume7.2.3 United States Functional Drinks Survey-tracked Retailer Shares by Volume7.2.4 United States Juices Survey-tracked Retailer Shares by Volume7.2.5 United States Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume7.2.6 United States Smoothies Survey-tracked Retailer Shares by Volume7.2.7 United States Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume7.3 Levels of Retailer Switching in the Last Six Months7.3.1 Matrix of Switching Behavior in Last Six Months of 20117.3.2 Costco Switching Analysis7.3.3 Kroger Switching Analysis7.3.4 Safeway Switching Analysis7.3.5 Supervalu Switching Analysis7.3.6 Wal-Mart Switching Analysis7.4 Profiles of End-Consumers of Soft Drinks, by Retailer Used7.4.1 Ahold7.4.2 C&S Wholesale Grocers7.4.3 Costco7.4.4 Delhaize7.4.5 Kroger7.4.6 Loblaw7.4.7 Publix7.4.8 Safeway7.4.9 Supervalu7.4.10 Wal-Mart8 Appendix8.1 About Canadean8.2 DisclaimerList of TablesTable 1: Volume Units for the Soft Drinks MarketTable 2: Foreign Exchange Rate – US$ Vs. US$, 2011Table 3: United States Survey Respondent Profile (weighted), 2011Table 4: United States Soft Drinks Value Share (%), by Age Groups, 2011Table 5: United States Soft Drinks Value Share (%), by Gender, 2011Table 6: United States Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2011Table 7: United States Soft Drinks Value Share (%) by Education Level Achieved Groups, 2011Table 8: United States Soft Drinks Value Share (%) by Wealth Groups, 2011Table 9: United States Soft Drinks Value Share (%) by Busy Lives Groups, 2011Table 10: United States Bottled Water Consumer Group Share (% market value), 2011Table 11: United States Concentrates Consumer Group Share (% market value), 2011Table 12: United States Functional Drinks Consumer Group Share (% market value), 2011Table 13: United States Juices Consumer Group Share (% market value), 2011Table 14: United States Ready to Drink Tea & Coffee Consumer Group Share (% market value), 2011Table 15: United States Smoothies Consumer Group Share (% market value), 2011Table 16: United States Sparkling Soft Drinks Consumer Group Share (% market value), 2011Table 17: United States Total Bottled Water Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011Table 18: United States Total Concentrates Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011Table 19: United States Total Functional Drinks Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011Table 20: United States Total Juices Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011Table 21: United States Total Ready to Drink Tea & Coffee Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011Table 22: United States Total Smoothies Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011Table 23: United States Total Sparkling Soft Drinks Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011Table 24: United States Bottled Water Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 25: United States Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 26: United States Concentrates Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 27: United States Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 28: United States Functional Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 29: United States Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 30: United States Juices Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 31: United States Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 32: United States Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 33: United States Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 34: United States Smoothies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 35: United States Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 36: United States Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 37: United States Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 38: United States Bottled Water Consumer Profiles (% consumers by sub-group), 2011Table 39: United States Concentrates Consumer Profiles (% consumers by sub-group), 2011Table 40: United States Functional Drinks Consumer Profiles (% consumers by sub-group), 2011Table 41: United States Juices Consumer Profiles (% consumers by sub-group), 2011Table 42: United States Ready to Drink Tea & Coffee Consumer Profiles (% consumers by sub-group), 2011Table 43: United States Smoothies Consumer Profiles (% consumers by sub-group), 2011Table 44: United States Sparkling Soft Drinks Consumer Profiles (% consumers by sub-group), 2011Table 45: United States Soft Drinks Private Label Consumer Penetration (% Consumers Using), by Category, 2011Table 46: United States Bottled Water Consumer Penetration by Brands and Private Label (% Consumers Using), 2011Table 47: United States Concentrates Consumer Penetration by Brands and Private Label (% Consumers Using), 2011Table 48: United States Functional Drinks Consumer Penetration by Brands and Private Label (% Consumers Using), 2011Table 49: United States Juices Consumer Penetration by Brands and Private Label (% Consumers Using), 2011Table 50: United States Ready to Drink Tea & Coffee Consumer Penetration by Brands and Private Label (% Consumers Using), 2011Table 51: United States Smoothies Consumer Penetration by Brands and Private Label (% Consumers Using), 2011Table 52: United States Sparkling Soft Drinks Consumer Penetration by Brands and Private Label (% Consumers Using), 2011Table 53: United States, Overall Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 54: United States, Bottled Water: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 55: United States, Concentrates: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 56: United States, Functional Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 57: United States, Juices: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 58: United States, Ready to Drink Tea & Coffee: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 59: United States, Smoothies: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 60: United States, Sparkling Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 61: United States Soft Drinks Market Value (US$ million), by Category, 2011Table 62: United States Soft Drinks Market Volume (Ltrs m), by Category, 2011Table 63: United States Soft Drinks Market Share (US$ million), by Category, 2011Table 64: United States Soft Drinks Expenditure Per Capita (US Dollar), by Category, 2011Table 65: United States Soft Drinks Expenditure Per Household (US Dollar), by CategoryTable 66: United States Soft Drinks Market Volume Share (Ltrs m), by Category, 2011Table 67: United States Soft Drinks Consumption Per Capita (Ltrs m / Population m), by Category, 2011Table 68: United States Soft Drinks Consumption Per Household (Ltrs m / Households m), by Category, 2011Table 69: United States Soft Drinks Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2011Table 70: United States Bottled Water Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Table 71: United States Concentrates Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Table 72: United States Functional Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Table 73: United States Juices Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Table 74: United States Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Table 75: United States Smoothies Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Table 76: United States Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Table 77: United States: Switchers to Costco for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 78: United States: Switchers From Costco for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 79: United States: Switchers to Kroger for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 80: United States: Switchers From Kroger for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 81: United States: Switchers to Safeway for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 82: United States: Switchers From Safeway for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 83: United States: Switchers to Supervalu for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 84: United States: Switchers From Supervalu for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 85: United States: Switchers to Wal-Mart for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 86: United States: Switchers From Wal-Mart for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 87: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Ahold (% by Subgroup, as tracked by the Survey), 2011Table 88: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From C&S Wholesale Grocers (% by Subgroup, as tracked by the Survey), 2011Table 89: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Costco (% by Subgroup, as tracked by the Survey), 2011Table 90: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Delhaize (% by Subgroup, as tracked by the Survey), 2011Table 91: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Kroger (% by Subgroup, as tracked by the Survey), 2011Table 92: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Loblaw (% by Subgroup, as tracked by the Survey), 2011Table 93: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Publix (% by Subgroup, as tracked by the Survey), 2011Table 94: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Safeway (% by Subgroup, as tracked by the Survey), 2011Table 95: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Supervalu (% by Subgroup, as tracked by the Survey), 2011Table 96: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011List of FiguresFigure 1: Consumer Panel Report MethodologyFigure 2: United States Soft Drinks Value Share (%), by Age Groups, 2011Figure 3: United States Soft Drinks Value Share (%), by Gender, 2011Figure 4: United States Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2011Figure 5: United States Soft Drinks Value Share (%) by Education Level Achieved Groups, 2011Figure 6: United States Soft Drinks Value Share (%) by Wealth Groups, 2011Figure 7: United States Soft Drinks Value Share (%) by Busy Lives Groups, 2011Figure 8: United States Bottled Water Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 9: United States Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 10: United States Concentrates Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 11: United States Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 12: United States Functional Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 13: United States Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 14: United States Juices Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 15: United States Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 16: United States Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 17: United States Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 18: United States Smoothies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 19: United States Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 20: United States Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 21: United States Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 22: United States Soft Drinks Market Share (US$ million), by Category, 2011Figure 23: United States Soft Drinks Expenditure Per Capita (US$), by Category, 2011Figure 24: United States Soft Drinks Expenditure Per Household (US$), by CategoryFigure 25: United States Soft Drinks Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2011Figure 26: United States Bottled Water Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Figure 27: United States Concentrates Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Figure 28: United States Functional Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Figure 29: United States Juices Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Figure 30: United States Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Figure 31: United States Smoothies Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Figure 32: United States Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Figure 33: United States: People Who Have Switched Retailer for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011