Consumer Trends in the Spirits Market in the US, 2011

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Jan 19, 2012, 05:07 ET

NEW YORK, Jan. 19, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Consumer Trends in the Spirits Market in the US, 2011

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Synopsis

This report provides the results for the Spirits market in the US from Canadean's unique, highly detailed and proprietary study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

Marketers in the Spirits market in the US face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Spirits market in the US they account for and which consumer trends drive their behaviour, and as such allows the marketers to develop strong growth strategies.

Scope

• Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – and as such the companies need to know what these trends are and be able to quantify their influence in the market.

• This report provides highly detailed insight into exactly who the consumer is and how the latest consumer trends are changing the market by examining over 20 consumer trends and the share of sales across over 30 consumer groups.

Reasons To Buy

The data provided allows the marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights• Detailed category coverage is provided, covering Brandy market, Gin & Genever market, Liqueurs market, Rum market, Specialty Spirits market, Tequila & Mezcal market, Vodka market, and Whiskey market.• Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.• Detailed brand and private label category shares for 2011 for each product category• Unique retailer choice and switching data at the product category level for 2011Table of Contents1 Introduction1.1 What is this Report About?1.2 Definitions1.2.1 Consumer Trends1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)1.2.3 End Consumers1.2.4 Volume Units and Aggregations1.2.5 Exchange Rates1.2.6 Population Profiles (for interpretation of tables and charts)1.3 Methodology1.3.1 Introduction1.3.2 Large scale, international, program of online consumer surveys1.3.3 Nationally Representative results (age, gender)1.3.4 Parents answered on their children's behalf1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories1.3.6 Integrated with industry calling and secondary research2 Consumer Segmentation, Group Value and Trend Influence2.1 Cohort Groups and Spirits Market Value2.1.1 Age Groups2.1.2 Gender Groups2.1.3 Location Groups2.1.4 Education Achieved Groups2.1.5 Wealth Groups2.1.6 Busy Lives Groups2.2 Cohort Groups and Market Value by Category2.2.1 Brandy2.2.2 Gin & Genever2.2.3 Liqueurs2.2.4 Rum2.2.5 Specialty Spirits2.2.6 Tequila & Mezcal2.2.7 Vodka2.2.8 Whiskey2.3 Behavioral Trends and Market Value2.3.1 Brandy2.3.2 Gin & Genever2.3.3 Liqueurs2.3.4 Rum2.3.5 Specialty Spirits2.3.6 Tequila & Mezcal2.3.7 Vodka2.3.8 Whiskey3 Consumption Analysis3.1 Consumption Frequencies by Age and Gender3.1.1 Brandy3.1.2 Gin & Genever3.1.3 Liqueurs3.1.4 Rum3.1.5 Specialty Spirits3.1.6 Tequila & Mezcal3.1.7 Vodka3.1.8 Whiskey3.2 Consumer Profiles by Product Category3.2.1 Brandy3.2.2 Gin & Genever3.2.3 Liqueurs3.2.4 Rum3.2.5 Specialty Spirits3.2.6 Tequila & Mezcal3.2.7 Vodka3.2.8 Whiskey4 Brand vs. Private Label Choices4.1 Brand vs. Private Label Volume Share4.1.1 By Category4.2 Spirits Brand Choice and Private Label Shares4.2.1 Brandy4.2.2 Gin & Genever4.2.3 Liqueurs4.2.4 Rum4.2.5 Specialty Spirits4.2.6 Tequila & Mezcal4.2.7 Vodka4.2.8 Whiskey5 The Share of Consumers influenced by Trends5.1 Trend Drivers of Consumers' Product Choices5.1.1 Overall Spirits5.1.2 Brandy5.1.3 Gin & Genever5.1.4 Liqueurs5.1.5 Rum5.1.6 Specialty Spirits5.1.7 Tequila & Mezcal5.1.8 Vodka5.1.9 Whiskey6 Consumption Impact: Market Valuation6.1 Spirits Value Impact of Consumer Consumption Behavior6.1.1 Market Value by Category6.1.2 Market Volume by Category6.2 Spirits Value Analysis by Category6.2.1 Share by Category6.2.2 Expenditure per Capita by Category6.2.3 Expenditure per Household by Category6.3 Spirits Volume Impact of Consumer Behavior Trends6.3.1 Share Growth by Category6.3.2 Consumption per Capita by Category6.3.3 Consumption Per Household by Category7 Retailer Choice, Switching and Category Share7.1 Retailer Volume Share7.1.1 Retailer Volume Share in Spirits7.2 Retailer Volume Share by Category7.2.1 Retail Share by Volume - Brandy7.2.2 Retail Share by Volume - Gin & Genever7.2.3 Retail Share by Volume - Liqueurs7.2.4 Retail Share by Volume - Rum7.2.5 Retail Share by Volume - Specialty Spirits7.2.6 Retail Share by Volume - Tequila & Mezcal7.2.7 Retail Share by Volume - Vodka7.2.8 Retail Share by Volume - Whiskey7.3 Levels of Retailer Switching in the Last Six Months7.3.1 Matrix of Switching Behavior in Last Six Months of 20117.3.2 C&S Wholesale Grocers Switching analysis7.3.3 Costco Switching analysis7.3.4 Kroger Switching analysis7.3.5 Loblaw Switching analysis7.3.6 Publix Switching analysis7.3.7 Safeway Switching analysis7.3.8 Supervalu Switching analysis7.3.9 Wal-Mart Switching analysis7.3.10 Other Switching analysis7.4 Profiles of End-Consumers of Spirits, by Retailer Used7.4.1 Ahold7.4.2 C&S Wholesale Grocers7.4.3 Costco7.4.4 Delhaize7.4.5 Kroger7.4.6 Loblaw7.4.7 Publix7.4.8 Safeway7.4.9 Supervalu7.4.10 Wal-Mart7.4.11 Other8 Appendix8.1 About Canadean8.2 DisclaimerList of TablesTable 1: Alcoholic Drinks Volume UnitsTable 2: Foreign Exchange Rate - US$ Vs. US$, 2011Table 3: Population ProfilesTable 4: United States Spirits Value Share (%), by Age Groups, 2011Table 5: United States Spirits Value Share (%), by Gender, 2011Table 6: United States Spirits Value Share (%), by Urban and Rural Dwellers, 2011Table 7: United States Spirits Value Share (%) by Education Level Achieved Groups, 2011Table 8: United States Spirits Value Share (%) by Wealth Groups, 2011Table 9: United States Spirits Value Share (%) by Busy Lives Groups, 2011Table 10: United States Brandy Consumer Group Share (% market value), 2011Table 11: United States Gin & Genever Consumer Group Share (% market value), 2011Table 12: United States Liqueurs Consumer Group Share (% market value), 2011Table 13: United States Rum Consumer Group Share (% market value), 2011Table 14: United States Specialty Spirits Consumer Group Share (% market value), 2011Table 15: United States Tequila & Mezcal Consumer Group Share (% market value), 2011Table 16: United States Vodka Consumer Group Share (% market value), 2011Table 17: United States Whiskey Consumer Group Share (% market value), 2011Table 18: United States Total Brandy Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011Table 19: United States Total Gin & Genever Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011Table 20: United States Total Liqueurs Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011Table 21: United States Total Rum Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011Table 22: United States Total Specialty Spirits Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011Table 23: United States Total Tequila & Mezcal Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011Table 24: United States Total Vodka Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011Table 25: United States Total Whiskey Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011Table 26: United States Brandy Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 27: United States Brandy Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 28: United States Gin & Genever Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 29: United States Gin & Genever Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 30: United States Liqueurs Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 31: United States Liqueurs Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 32: United States Rum Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 33: United States Rum Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 34: United States Specialty Spirits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 35: United States Specialty Spirits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 36: United States Tequila & Mezcal Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 37: United States Tequila & Mezcal Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 38: United States Vodka Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 39: United States Vodka Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 40: United States Whiskey Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 41: United States Whiskey Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 42: United States Brandy Consumer Profiles (% consumers by sub-group), 2011Table 43: United States Gin & Genever Consumer Profiles (% consumers by sub-group), 2011Table 44: United States Liqueurs Consumer Profiles (% consumers by sub-group), 2011Table 45: United States Rum Consumer Profiles (% consumers by sub-group), 2011Table 46: United States Specialty Spirits Consumer Profiles (% consumers by sub-group), 2011Table 47: United States Tequila & Mezcal Consumer Profiles (% consumers by sub-group), 2011Table 48: United States Vodka Consumer Profiles (% consumers by sub-group), 2011Table 49: United States Whiskey Consumer Profiles (% consumers by sub-group), 2011Table 50: United States Spirits Private Label Penetration (% Vol), by Category, 2011Table 51: United States Brandy Brand Share by Volume (% Vol), 2011Table 52: United States Gin & Genever Brand Share by Volume (% Vol), 2011Table 53: United States Liqueurs Brand Share by Volume (% Vol), 2011Table 54: United States Rum Brand Share by Volume (% Vol), 2011Table 55: United States Specialty Spirits Brand Share by Volume (% Vol), 2011Table 56: United States Tequila & Mezcal Brand Share by Volume (% Vol), 2011Table 57: United States Vodka Brand Share by Volume (% Vol), 2011Table 58: United States Whiskey Brand Share by Volume (% Vol), 2011Table 59: United States, Overall Spirits: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011Table 60: United States, Brandy: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011Table 61: United States, Gin & Genever: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011Table 62: United States, Liqueurs: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011Table 63: United States, Rum: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011Table 64: United States, Specialty Spirits: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011Table 65: United States, Tequila & Mezcal: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011Table 66: United States, Vodka: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011Table 67: United States, Whiskey: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011Table 68: United States Spirits Market Value (US Dollar million), by Category, 2011Table 69: United States Spirits Market Value (US$ million), by Category, 2011Table 70: United States Spirits Market Volume (Ltrs m), by Category, 2011Table 71: United States Spirits Market Share (US$ million), by Category, 2011Table 72: United States Spirits Expenditure Per Capita (US Dollar), by Category, 2011Table 73: United States Spirits Expenditure Per Capita (US$), by Category, 2011Table 74: United States Spirits Expenditure Per Household (US Dollar), by CategoryTable 75: United States Spirits Expenditure Per Household (US$), by CategoryTable 76: United States Spirits Market Volume Share (Ltrs m), by Category, 2011Table 77: United States Spirits Consumption Per Capita (Kilograms per head), by Category, 2011Table 78: United States Spirits Consumption Per Household (Kilograms per household), by Category, 2011Table 79: United States Spirits Retailer Share by Volume (Ltrs m), 2011Table 80: United States Brandy Retailer Share by Volume (Ltrs m), 2011Table 81: United States Gin & Genever Retailer Share by Volume (Ltrs m), 2011Table 82: United States Liqueurs Retailer Share by Volume (Ltrs m), 2011Table 83: United States Rum Retailer Share by Volume (Ltrs m), 2011Table 84: United States Specialty Spirits Retailer Share by Volume (Ltrs m), 2011Table 85: United States Tequila & Mezcal Retailer Share by Volume (Ltrs m), 2011Table 86: United States Vodka Retailer Share by Volume (Ltrs m), 2011Table 87: United States Whiskey Retailer Share by Volume (Ltrs m), 2011Table 88: United States: Switchers to C&S Wholesale Grocers for Their Spirits Purchases in the Last Six Months (Thousands), 2011Table 89: United States: Switchers From C&S Wholesale Grocers for Their Spirits Purchases in the Last Six Months (Thousands), 2011Table 90: United States: Switchers to Costco for Their Spirits Purchases in the Last Six Months (Thousands), 2011Table 91: United States: Switchers From Costco for Their Spirits Purchases in the Last Six Months (Thousands), 2011Table 92: United States: Switchers to Kroger for Their Spirits Purchases in the Last Six Months (Thousands), 2011Table 93: United States: Switchers From Kroger for Their Spirits Purchases in the Last Six Months (Thousands), 2011Table 94: United States: Switchers to Loblaw for Their Spirits Purchases in the Last Six Months (Thousands), 2011Table 95: United States: Switchers to Publix for Their Spirits Purchases in the Last Six Months (Thousands), 2011Table 96: United States: Switchers From Publix for Their Spirits Purchases in the Last Six Months (Thousands), 2011Table 97: United States: Switchers to Safeway for Their Spirits Purchases in the Last Six Months (Thousands), 2011Table 98: United States: Switchers From Safeway for Their Spirits Purchases in the Last Six Months (Thousands), 2011Table 99: United States: Switchers From Supervalu for Their Spirits Purchases in the Last Six Months (Thousands), 2011Table 100: United States: Switchers to Wal-Mart for Their Spirits Purchases in the Last Six Months (Thousands), 2011Table 101: United States: Switchers From Wal-Mart for Their Spirits Purchases in the Last Six Months (Thousands), 2011Table 102: United States: Switchers to Other for Their Spirits Purchases in the Last Six Months (Thousands), 2011Table 103: United States: Switchers From Other for Their Spirits Purchases in the Last Six Months (Thousands), 2011Table 104: United States: Profile of Spirits Consumers Whose Goods Mainly Come From Ahold (% by Subgroup), 2011Table 105: United States: Profile of Spirits Consumers Whose Goods Mainly Come From C&S Wholesale Grocers (% by Subgroup), 2011Table 106: United States: Profile of Spirits Consumers Whose Goods Mainly Come From Costco (% by Subgroup), 2011Table 107: United States: Profile of Spirits Consumers Whose Goods Mainly Come From Delhaize (% by Subgroup), 2011Table 108: United States: Profile of Spirits Consumers Whose Goods Mainly Come From Kroger (% by Subgroup), 2011Table 109: United States: Profile of Spirits Consumers Whose Goods Mainly Come From Loblaw (% by Subgroup), 2011Table 110: United States: Profile of Spirits Consumers Whose Goods Mainly Come From Publix (% by Subgroup), 2011Table 111: United States: Profile of Spirits Consumers Whose Goods Mainly Come From Safeway (% by Subgroup), 2011Table 112: United States: Profile of Spirits Consumers Whose Goods Mainly Come From Supervalu (% by Subgroup), 2011Table 113: United States: Profile of Spirits Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup), 2011Table 114: United States: Profile of Spirits Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011List of FiguresFigure 1: Consumer Panel Report MethodologyFigure 2: United States Spirits Value Share (%), by Age Groups, 2011Figure 3: United States Spirits Value Share (%), by Gender, 2011Figure 4: United States Spirits Value Share (%), by Urban and Rural Dwellers, 2011Figure 5: United States Spirits Value Share (%) by Education Level Achieved Groups, 2011Figure 6: United States Spirits Value Share (%) by Wealth Groups, 2011Figure 7: United States Spirits Value Share (%) by Busy Lives Groups, 2011Figure 8: United States Brandy Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 9: United States Brandy Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 10: United States Gin & Genever Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 11: United States Gin & Genever Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 12: United States Liqueurs Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 13: United States Liqueurs Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 14: United States Rum Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 15: United States Rum Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 16: United States Specialty Spirits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 17: United States Specialty Spirits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 18: United States Tequila & Mezcal Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 19: United States Tequila & Mezcal Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 20: United States Vodka Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 21: United States Vodka Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 22: United States Whiskey Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 23: United States Whiskey Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 24: United States Spirits Private Label Penetration (% Vol), by Category, 2011Figure 25: United States Spirits Market Share (US$ million), by Category, 2011Figure 26: United States Spirits Expenditure Per Capita (US$), by Category, 2011Figure 27: United States Spirits Expenditure Per Household (US$), by CategoryFigure 28: United States Spirits Retailer Share by Volume (Ltrs m), 2011Figure 29: United States Brandy Retailer Share by Volume (Ltrs m), 2011Figure 30: United States Gin & Genever Retailer Share by Volume (Ltrs m), 2011Figure 31: United States Liqueurs Retailer Share by Volume (Ltrs m), 2011Figure 32: United States Rum Retailer Share by Volume (Ltrs m), 2011Figure 33: United States Specialty Spirits Retailer Share by Volume (Ltrs m), 2011Figure 34: United States Tequila & Mezcal Retailer Share by Volume (Ltrs m), 2011Figure 35: United States Vodka Retailer Share by Volume (Ltrs m), 2011Figure 36: United States Whiskey Retailer Share by Volume (Ltrs m), 2011Figure 37: United States: People Who Have Switched Retailer for Their Spirits Purchases in the Last Six Months (Thousands), 2011