COSTA MESA, Calif., Feb. 2, 2017 /PRNewswire/ -- Across all generations, from Gen Z and Millennials to Gen X, Baby Boomers, and the Silent Generation, consumers communicate and interact digitally more than ever before. Adapting to the expanding use of consumers' digital lifestyles, Experian is introducing a new, highly innovative product, Amplified Prospecting™ to extend access to credit through new channels. Lenders can now make firm offers of credit through direct mail, mobile, online display and email.
Experian® is at the forefront of this digital credit revolution with Amplified Prospecting™. It delivers consumers a personalized, relevant and firm offer of credit through one or more preferred communication channels. Instead of relying solely on traditional communications channels like direct mail, financial services companies from credit unions to card providers can reach consumers in the ways they want to be reached – through digital channels. It's a one-to-one approach that matches consumers with a tailored offer of credit. This shift takes the direct-mail approach to an elevated level by augmenting it with an offer that could appear on mobile, display or a personal email and, in a few steps, a consumer can receive and accept a credit offer.
"Experian is the first to offer this type of solution. With our expertise in both credit and marketing services, this is a natural extension of our capabilities that further elevates the way lenders engage with consumers," said Alex Lintner, president, Consumer Information Services, Experian. "Lenders will be able to create more effective campaigns that can reach the most qualified consumers in today's digital environment."
Experian's Amplified Prospecting solutions combines credit data and a network of media partners with validated, addressable audiences to match lenders with the right consumers with firm offers of credit — delivered via digital channels in a sequenced, measurable manner. Amplified Prospecting solutions include:
- digital display prescreen — Target consumers in a tailored online ad campaign based on creditworthiness, delivering a firm offer of credit digitally without the need for a direct-mail piece or email.
- mobile options — Deliver firm offers of credit through media, digital display and advertising, and email partnerships connected to smartphones and mobile devices.
- email prescreen — Process and prescreen a target or prospect list with access to several email service providers.
- digital display retargeting — Retarget a firm offer of credit on digital and mobile to complement a direct-mail or email-prescreen campaign.
"With Amplified Prospecting, we are developing a personalized and seamless approach to giving consumers more flexibility by reaching them in ways that are the most accessible to them," continued Lintner. "With consumers looking at their smartphones an average of 150 times per day1 and online purchases being completed with just a few clicks, we want to be there to offer the customized and optimized experience that consumers demand."
To learn more about Experian's Amplified Prospecting, visit http://www.experian.com/amplifiedprospecting.
Experian is the world's leading global information services company. During life's big moments — from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers — we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organizations to prevent identity fraud and crime.
We have 17,000 people operating across 37 countries and every day we're investing in new technologies, talented people and innovation to help all our clients maximize every opportunity. We are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index. Learn more at http://www.experianplc.com or visit our global content hub at our global news blog for the latest news and insights from the company.
Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.
Experian Public Relations
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