LONDON, February 24, 2012 /PRNewswire/ --

Consumers are spending a disproportionate amount of time looking for holiday insurance compared with other insurance products, according to price comparison website comparethemarket.com.

Drawing from its data, comparethemarket.com has found that travel insurance purchases have spiked as consumers begin to plan their holidays for the year.  Meanwhilecustomers shopping around for the best deal on life insurance continues to be far below that of travel insurance.

Andrew Stocks, Director at comparethemarket.com said: "While it is right that people should buy travel insurance for when they are abroad, many are forgetting the value of life insurance at home. From protecting your mortgage to providing financial security for dependents, life insurance is an important consideration. To put this in to perspective insurance cover for a two week holiday is no comparison to an insurance policy covering yourentire life.

However, finding life insurance at the right price is almost equally as important. By visitingcomparethemarket.com, consumers can easily compare a range of the market's leading insurers to find the right policy to suit their lifestyle. We offer some of the best deals available, helping our customers to save time and money. We have also invested a lot of time to create an easy to use life insurance quoting system, helping the customer through the process as they need to make  important decisions."

Specialising in more than just car insurance, comparethemarket.com provides customers with an easy way to find the right deal on a wide range of insurance and financial products including home insurance, van insurance, bike insurance, life insurance, pet insurance and credit cards.  It also offers comparisons for a range of household utilities including electricity, gas, phone, broadband and digital TV.

About comparethemarket.com

• comparethemarket.com was launched in 2006 and has grown rapidly over the past six years to become one of the UK's leading price comparison websites.  
• comparethemarket.com provides customers with an easy way to make the right choice for them on a wide range of products including motor, home, life, travel and pet insurance as well as utilities and money products such as, credit cards and loans.
• comparethemarket.com actively selects its brand partners, working with the best and most trusted organisations to ensure quality service to consumers.

comparethemarket.com is a trading name of BISL Limited.  BISL Limited is authorised and regulated by the Financial Services Authority.

Registered Address: Pegasus House, Bakewell Road, Orton Southgate, Peterborough, PE2 6YS. Registered in England number 3231094.

SOURCE comparethemarket.com

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