Consumers Rate McAlister's Deli High for Food, Value, Atmosphere, Service and More in New Technomic Consumer Survey
- Brand Ranks Among Top Performing Fast Casual Restaurants -
RIDGELAND, Miss., Jan. 8, 2013 /PRNewswire/ -- McAlister's Deli, a leading fast casual restaurant, announced today it has been ranked among the top performing fast casual chains in a new consumer survey presented by Technomic at its Fast Casual 2012 Trends & Directions Conference.
McAlister's Deli took the top spot in five categories, including food, beverages, value, service and atmosphere. More than 90 percent of respondents gave the 310-unit chain a performance rating of "good" or "very good" in food, beverages and service, while 89.3 percent and 88 percent gave McAlister's a top rating for value and atmosphere, respectively.
The brand ranked second for cleanliness, with 93.5 percent of consumers rating McAlister's Deli "good" or "very good," and fifth for takeout (91.3 percent).
The results highlighted are from Technomic's Consumer Restaurant Brand Metrics tracking program compiled using a national sample of consumers from more than 30,000 restaurant visits during the first quarter of 2011 through the first quarter of 2012. Guests rated brands they have visited on 50 attributes.
Guests at McAlister's Deli enjoy a comprehensive menu of innovative recipes created by David Groll, a world-class chef and two-time MenuMasters winner. Everything at McAlister's Deli is hand-crafted and made fresh to order — even McAlister's Famous Sweet Tea™, which is fresh brewed several times each day to ensure freshness.
With 310 restaurants in 23 states, McAlister's is seeking new franchisees across the U.S. for expansion. To learn more about franchising opportunities, please contact Peter Wright at (770) 360-8320 and firstname.lastname@example.org or visit www.mcalistersdelifranchise.com.
About McAlister's Deli
Founded in 1989, Ridgeland, Mississippi-based McAlister's Deli is a quick-casual restaurant chain known for its sandwiches, spuds, soups, salads, desserts and McAlister's Famous Sweet Tea™. In addition to dine-in and take-out service, McAlister's also offers casual catering, with a selection of deli and sandwich trays, vegetable, cheese and fruit trays, breakfast trays, box lunches and desserts. With numerous industry accolades, McAlister's Deli currently has more than 310 restaurants in 23 states. For more information, visit www.mcalistersdeli.com.
SOURCE McAlister's Deli
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