"Ultimately, consumers want to know there is one set of rules that equally applies to every company that is able to obtain and share their data, whether it be search engines, social networks, or ISPs, and they want that data protected based on the sensitivity of what is being collected," said Peter Hart.
Consumers believe that all internet companies have access to a lot of data about their online behavior, and they want consistent privacy rules to apply to all of these companies regarding the treatment of this data. Of those surveyed, 83% agreed that online privacy should be protected based on the sensitivity of their online data, rather than on who is collecting and using the data.
The national poll of 800 Internet users was completed by a live telephone survey. The results clearly support that consumers want clear, uniform rules that protect their privacy based on the sensitivity of the data, not based on the type of company that uses the data.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/consumers-want-one-set-of-rules-protecting-their-online-information-public-opinion-strategies-and-hart-survey-finds-300276197.html
SOURCE Progressive Policy Institute