"We are excited about the launch of Magneto and are very proud of what our Tech team has accomplished in rolling out this new platform," said Brett Rossmann, ConsumerTrack CEO. "Magneto gives us the ability to improve campaign performance in real time through automation and machine learning, so we can generate the highest ROI for our clients and publisher partners."
Each component in the Magneto stack uses a modular design that is built on the cloud then tracked in real-time. The design gives ConsumerTrack a unique ability to produce customized campaigns that are dynamically scalable, analyzed and automatically optimized to produce the most value to clients. This data can then be applied to predictive analytics strategies for ConsumerTrack and its Fortune 1000 brand advertisers.
Magneto is revolutionizing the way advertisers buy and convert media across digital media channels. The platform allows for real-time feedback of data to exist between an advertiser and their traffic sources. Advertiser data feeds the platform with quality metrics that allow the technology to auto optimize for improved conversion and customer lifetime value. The technology also learns over time how to improve segmentation by desktop and mobile device.
Founded in 2004, ConsumerTrack Inc., a privately held company, is a leader in digital marketing and customer acquisition for companies like American Express, Transunion, Chase Bank and hundreds of additional financial institutions. The company offers a wide range of products and services that deliver excellence in quality and service from a world-class team. Follow ConsumerTrack online at www.consumertrack.com and through social media.
ConsumerTrack currently has several open positions across all teams. For details: http://www.consumertrack.com/open-positions/
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SOURCE ConsumerTrack Inc.