CLEVELAND, July 5, 2011 /PRNewswire/ -- The Content Marketing Institute (CMI), in partnership with PR Newswire, today announced the launch of an online channel dedicated to news and information surrounding the practice of content marketing. The dedicated site (http://news.contentmarketinginstitute.com) will feature original and curated content from across the web on how marketers are thinking and acting more like publishers.
"There are literally hundreds of information sources on the web, in the form of media sites, blogs and branded sites, that talk about content marketing, but there isn't one place to go to get 100% content marketing all the time," stated CMI Executive Director Joe Pulizzi. "Our job with this news channel is to be that one place and make it easy for marketing and PR professionals to educate themselves on what is going on with content marketing."
CMI is launching the content marketing news site in partnership with the leading global provider of innovative marketing and communications solutions, PR Newswire. "Our products and services are naturally evolving into the content marketing space," stated Rachel Meranus, vice president, Marketing & Communications, PR Newswire. "Covering this space is of critical importance to our customers and prospects. The communications landscape is changing rapidly and marketing departments are growing into publishing and news operations."
The Content Marketing News Channel will feature between 10 and 15 stories per day and deliver a daily e-newsletter to news subscribers. The news site is managed by long-time technology journalist Gary Kim and was developed in the Curata technology platform from Hivefire.
Subscriptions to the CMI news site are available at http://news.contentmarketinginstitute.com/subscribe/.
About Content Marketing Institute
Content Marketing Institute is the leading content marketing resource on the planet. The CMI group includes the Junta42 content agency matching tool, Chief Content Officer magazine and Content Marketing World, the premier international content marketing event. CMI also provides content marketing strategic consulting to large enterprise brands.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 56 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
SOURCE Content Marketing Institute