Content Science Announces the Release of ContentWRX Higher Education to Make It Easy for Colleges, Universities, and Learning Institutions to Evaluate Their Content's Impact
ATLANTA, Oct. 31, 2014 /PRNewswire/ -- Content Science announces the launch of ContentWRX Higher Education, a content evaluation platform that helps colleges, universities, and other institutions of learning evaluate whether their web content is effective. ContentWRX Higher Education assesses how well content supports unique goals such as recruiting students, guiding the application process, and engaging alumni.
ContentWRX Higher Education is an industry-specific version of Content Science's flagship evaluation platform ContentWRX.
"ContentWRX Higher Education is more than a name. It's a completely new version of ContentWRX that addresses the special context of higher education," said Content Science Principal and ContentWRX Cofounder Colleen Jones. "After seeing institutions of learning struggle for too long to gain buy in for improving their content, I'm proud to release a tool that can help them make the case."
Each month, ContentWRX Higher Education evaluates content by collecting both survey responses and behavioral data to give insight into what students, parents, alumni, and other users think and do with content.
"ContentWRX Higher Education closes a major gap in the content tool landscape," said ContentWRX Cofounder and Chief Technology Officer Jason Gilstrap. "ContentWRX Higher Education is the only tool that not only shows the actions that users of higher education web content take but also explains why users they take those actions—and does so on a monthly basis."
ContentWRX Higher Education applies an algorithm to the collected data to provide a monthly effectiveness score as well as a dashboard with custom segmentation analysis, comparisons to past scores, comparisons to a higher education benchmark score, and recommendations.
"Our philosophy is we don't regurgitate data. Most higher education institutions are overwhelmed with data," noted Jones. "Instead, our platform collects the right data about content and automatically transforms it into actionable content intelligence. For example, our segmentation analysis can show the differences between how prospective students react to your content and how faculty react to it."
Higher education institutions can learn more about the service at ContentWRX.com.
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About Content Science and ContentWRX
ContentWRX gives midsize and enterprise organizations a reliable, useful, and hassle-free way to evaluate their content's effectiveness. University of Georgia, Tennessee Valley Authority, AutoTrader, Equifax, and the Georgia Municipal Association are among the ContentWRX users who have gained understanding into what people think about and do with their content. By streamlining content evaluation, ContentWRX allows everyone involved—executives, managers, and content creators—to stop guessing or even arguing about what content works and start making informed content decisions backed by actionable content intelligence. ContentWRX is a subsidiary of Content Science, an enterprise content strategy consultancy based in Atlanta, GA. For more information, visit ContentWRX.com.
SOURCE Content Science
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