Content Science Principal Colleen Jones to Present Keynote Speech at eBay's Content Strategy Applied Conference
ATLANTA, Oct. 29, 2014 /PRNewswire/ -- Author, Content Science Principal, and ContentWRX Cofounder Colleen Jones will present the opening keynote address at eBay's upcoming content strategy conference.
Jones will open the Content Strategy Applied conference on Monday, Nov. 17 at 9 a.m. with an address on scaling content strategy. The session will lay out a vision and principles to help midsize and enterprise organizations scale content strategy across products, brands, channels, markets, and more.
"Content already represents at least a third of marketing budgets for many organizations," Jones said. "Scaling successful content efforts across organizational channels is critical."
Presented by The Content Wrangler and eBay, Content Strategy Applied USA 2014 will take place Nov. 17-19 at the eBay Town Hall in San Jose, Calif. eBay has always been at the forefront of significant digital innovations including online auctioning, Internet video, and voice communication through its six-year ownership of Skype. The company has also innovated in the area of online payments through PayPal, which is being spun off into a separate publicly traded company after 12 years of eBay's ownership.
"I'm delighted to speak about cross-channel content strategy at the headquarters of a true digital pioneer, eBay," Jones said. "As we move into an era of customers accessing content through more channels and devices than ever before, we have an exciting opportunity to adapt tried-and-true principles of content strategy."
The conference offers case studies, lessons learned from some of the world's biggest brands, panel discussions, tool demonstrations, and post-conference training workshops. Tickets are still available through www.contentstrategyapplied.com
Links
www.content-science.com
www.contentwrx.com
www.contentstrategyapplied.com
About Colleen Jones
Colleen Jones is a leading consultant, author, speaker, and innovator in the field of content strategy. As Principal of the award-winning consultancy Content Science, she has led strategic initiatives for clients including Dell, Equifax, and Centers for Disease Control and Prevention. Jones published the top-selling book "Clout: The Art and Science of Influential Web Content" with New Riders and recently released her second book, "Does Your Content Work?" also with New Riders. Jones also co-founded ContentWRX, a patent-pending platform to evaluate content effectiveness.
About Content Science
Content Science is an award-winning consultancy and think tank devoted to content strategy. Based in Atlanta, Ga., Content Science has advised clients including Fortune 50 companies, startups, institutions, and government agencies since 2010. Content Science also offers custom training, case studies, original research, and thought leadership, as well as a new workshop series debuting in 2015. The consultancy also owns the ContentWRX content evaluation platform.
SOURCE Content Science
Share this article