Contiki Vacations Turns to Dailybreak to Drive Interest in European Vacation Packages and Create Consumer Action Dailybreak develops unique experience and produces 40% lead generation opt-in rate for popular travel brand
BOSTON, Nov. 13, 2012 /PRNewswire/ -- Dailybreak, the leading platform for shared engagement between brands and consumers, today announced the results of its successful campaign with Contiki Vacations, a top youth travel brand for 18-35 year olds.
Dailybreak provides unique advertising solutions with highly relevant targeting, engaging content and guaranteed social action. Its innovative advertising units, Challenges, are consumer-initiated experiences that enable people to engage with and share a brand's message through fun contests and games.
Contiki's campaign goals were to drive interest in their European vacation packages and acquire quality email leads. Dailybreak developed a unique Challenge to engage users through an interactive experience that promoted the brand and drove excitement. The main goal was to prompt users to signup for future mailings and consider Contiki Vacations when booking their next trip.
The "See the World Differently Challenge" asked users to watch a video, test their travel knowledge, and share their travel stories with friends. Users that signed up with Contiki received a travel voucher for savings on their next trip. The campaign drove excellent results for Contiki, surpassing their expectations. Of all users who opted into the experience, 99% watched the video and over 40% opted-in to future mailings and promotions, while spending over 2 minutes interacting with the Contiki brand.
"We were thrilled to work with Contiki and meet their specific marketing goals while engaging our users with entertaining content," said John Federman, Dailybreak's CEO. "Our audience of Breakers is a perfect fit for Contiki, and we look forward to working together in the future."
"Dailybreak offered us the opportunity to go beyond traditional marketing solutions while getting people to take action," said Michelle Murray, Contiki's Director of Sales & Marketing. "The pay for performance pricing model ensured us consumer interaction and we are happy with the campaign results."
Dailybreak delivers a new form of content that entertains, educates and challenges consumers while creating value and driving digital social action for brand advertisers. Dailybreak's innovative content advertising units, called Challenges, are consumer-initiated experiences that incent people to engage with and share a brand's message. With a network of more than 10 million consumers, Dailybreak provides unique advertising solutions to some of the world's leading brands including McDonald's, Anheuser-Busch, Dunkin' Donuts, Microsoft and Chevrolet. Dailybreak is based in Boston, MA and is backed by Highland Capital, Charles River Ventures and GSV Capital. www.dailybreak.com/advertising
Contiki has inspired 18 – 35 year olds to travel to the world's most fantastic destinations for 50 years. The trips are hassle-free and include the perfect mix of sightseeing, culture and free time. Travelers can choose from over 200 itineraries throughout Europe, Russia, Egypt, Asia, Australia, New Zealand, Canada, Latin America, & the USA. For more information, please visit www.Contiki.com.
Director of Marketing and Communications