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Continental Airlines to Sell Seat Assignments Offering Extra Legroom at Check In
OnePass Elite frequent fliers continue to receive the premium seats for free
HOUSTON, March 3 /PRNewswire-FirstCall/ -- Continental Airlines (NYSE: CAL) today announced that beginning March 17, 2010, it will offer customers the option of purchasing, at check in, premium seat assignments for unreserved economy-class seats that feature extra legroom.
Continental's OnePass Elite frequent flyer members and their traveling companions will be able to continue to assign themselves seats with extra legroom in economy class without charge.
"Our customers want more choices," said Jim Compton, Continental's executive vice president and chief marketing officer. "Seats with additional legroom are higher-value seats, and we want to offer them to customers who recognize that value."
Depending on the type of aircraft and row, seats with extra legroom provide customers with a minimum of seven additional inches of leg space. Customers will be able to purchase these seats at continental.com or at the airport kiosk during the normal check-in period, beginning at 24 hours prior to departure of the first flight in an itinerary. Pricing for the premium seats will vary depending on a number of factors, including the length of the flight and market.
Continental joins several other U.S. and international airlines in offering customers the option of purchasing premium seat assignments.
Continental Airlines is the world's fifth largest airline. Continental, together with Continental Express and Continental Connection, has more than 2,500 daily departures throughout the Americas, Europe and Asia, serving 133 domestic and 135 international destinations. Continental is a member of Star Alliance, which overall offers 19,700 daily flights to 1,077 airports in 175 countries through its 26 member airlines. With more than 41,000 employees, Continental has hubs serving New York, Houston, Cleveland and Guam, and together with its regional partners, carries approximately 63 million passengers per year.
Continental consistently earns awards and critical acclaim for both its operation and its corporate culture. For the sixth consecutive year, FORTUNE magazine named Continental the No. 1 World's Most Admired Airline on its 2009 list of World's Most Admired Companies. For more company information, go to continental.com.
SOURCE Continental Airlines
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