CLEVELAND, Oct. 26, 2016 /PRNewswire/ -- Revenues of the US newspaper publishing industry are forecast to decline 0.6% annually through 2020. That rate represents a deceleration of annual contractions witnessed over the past decade. Further losses in print circulation and associated revenue will underlie the trend, but the expansion of digital and non-traditional product offerings, such as marketing services, are expected to prevent further losses.
Advertising Revenues Continue to Contract
Advertising revenues are projected to fall 1.6% annually, the fastest decrease among the segments. Advertisers will continue to withdraw from print newspapers as readership dwindles. However, advertising will remain the largest source of revenue for newspaper publishers, bolstered by digital offerings.
These findings are featured in Newspaper Publishing: United States.
The report forecasts US newspaper publishing revenues in US dollars at the publishers' level to 2020. Total revenues are segmented by source in terms of:
- subscriptions and sales
- printing services
- distribution services
- other revenue sources such as advertising and marketing services.
The scope of this report includes firms that publish newspapers in print or print and digital formats. Firms that exclusively publish digital content are excluded.
To illustrate historical trends, total revenue and the various segments are provided in annual series from 2005 to 2015.
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Each month, The Freedonia Group – a division of MarketResearch.com – publishes over 20 new or updated Freedonia Focus Reports, providing fresh, unbiased analysis on a wide variety of markets and industries. Published in 20-30 pages, Focus Report coverage ranges from raw materials to finished manufactured goods and related services such as freight and construction. Analysis is intended to guide the busy reader through pertinent topics in rapid succession, including:
- total historical market size and industry output
- segmentation by products and markets
- identification of market drivers, constraints, and key indicators
- segment-by-segment outlook in five-year forecasts
- a survey of the supply base
- suggested resources for further study.
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SOURCE The Freedonia Group