Conversation Launches Currintly - the First Real-Time, On-Demand Programmatic Marketing Strategy Platform
NEW YORK, March 18, 2015 /PRNewswire/ -- Conversation (convoagency.com), a results-focused creative marketing agency with pioneering technology, has announced the launch of Currintly (currintly.com) - the world's first real-time, on-demand programmatic marketing strategy platform.
"Currintly is a game changer for Marketers, C-Suite Executives, and Business Owners. Programmatic, predictive, and automated are terms that have been on the rise in the marketing industry over the past few years, but mostly in reference to media, analytics, and silo'd tactics that are digitally focused. Currintly is the first solution for cross-channel marketing strategy for the full consumer journey both online and offline," stated Conversation Founder, Frank O'Brien.
Currintly layers accepted marketing principles with hundreds of big data APIs including the US Census, News, Weather, and Social Posts. The platform then utilizes a proprietary scoring system and database of Historical, Environmental, and Real-Time insights to calculate the most effective mix of tactics, creative approach, and hyper-targeted audience. Enterprise clients link Currintly's intelligence platform to programmatic buying platforms to improve the effectiveness of marketing communications. Real-time results are shown in an easy-to-understand dashboard and a proprietary effectiveness ranking is displayed, letting clients know how existing plans stack up against competitors, how they can be improved, and how Currintly's programmatic link performed.
The announcement comes on the heels of several major marketers - including Kraft and Nestle - announcing agency cuts or the scaling back of work given to marketing agencies in favor of in-house teams or shifting to a purely project-based relationship with agencies. Currintly fills not only the information void for marketers but also caters to their on-demand need for service.
Currintly's product offering caters to businesses and marketers of all sizes from Fortune 500 companies to startups and small businesses. The company plans to rollout products at varying levels, beginning this week.
James Patterson, programmatic intelligence expert and Currintly co-Founder, highlights Currintly as one of the most disruptive AdTech initiatives in recent years. "Advertising agencies have been saying for years that there is no way to offer a tangible return on investment for marketing spend. With Currintly, we are ceasing the opportunity to disprove this, to provide real value, and lead innovation within the industry."
About Conversation
Conversation is an award-winning, global marketing agency. The company produces highly creative, effective campaigns, owning the process from strategic planning through production, placement, and analysis. The company has launched and owns several technology products focused on increased effectiveness, efficiency, and return on investment of marketing.
About Currintly
Currintly is the first real-time, on-demand marketing strategy platform. Currintly layers decades of marketing intelligence, best practices, data, and insights to produce real-time marketing plans for businesses and marketers of all types. Enterprise clients link programmatic platforms to Currintly to reach the right audience, with the right message, through the right channel, at the right time to more effectively drive desired marketing goals.
For more information, please contact:
James Patterson, Co-Founder
Email
212-389-9782
SOURCE Conversation LLC
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