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Converting Influencers into Brand Advocates and Ambassadors

PR Newswire's Small Business PR Toolkit explores ways small businesses can identify and engage influencers to extend brand awareness

Nov 07, 2013, 11:19 ET from PR Newswire Association LLC

NEW YORK, Nov. 7, 2013 /PRNewswire/ -- Branding efforts of late have centered around a storytelling theme: discovering your brand story, communicating it to your audience, creating a culture of storytelling amongst your employees—but to take your small business to the next level, the storytelling culture needs an external arm as well. With social platforms becoming a driver of purchasing and consumer trends, it takes more than just a brand voice to drive awareness and engagement. The most forward-thinking brands recognize that consumers trust recommendations from friends and social connections over traditional brand promotions, so they are seeking out influencers in their industries and establishing relationships to turn them into brand advocates and, in some cases, even brand ambassadors.

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Phillip Thune, CEO-Americas for Textbroker, shares a strategy for small businesses to build brand awareness by nurturing relationships with key influencers in his latest article for PR Newswire's Small Business PR Toolkit.  From identifying voices your target audience already trusts to connecting with these influencers and engaging them to amplify your brand messaging and image, Thune gives a step-by-step approach to incorporating influencer outreach into your content strategy.

To learn more:

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses.  The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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