Conviva and Adobe Primetime Optimize IP-Delivered TV

Combining quality and deliverability, Conviva and Adobe Primetime create an unparalleled standard for OTT platforms

05 Jan, 2016, 09:00 ET from Conviva

FOSTER CITY, Calif., Jan. 5, 2016 /PRNewswire/ -- Conviva, the leader in Over the Top (OTT) video experience optimization for the world's top media companies, today released a white paper exploring the trends driving the shift in consumption toward OTT-delivered video, the coverage and quality challenges media companies and OTT service providers face with delivery, and the playback and Quality of Experience (QoE) solutions currently available for solving them. The whitepaper also describes how the integration of Conviva and Adobe Primetime—a global multiscreen TV platform helping broadcasters, cable networks and service providers create and monetize engaging and personalized TV and film experiences—delivers the best quality and coverage across the widest range of devices and platforms.

Combined, Conviva and Adobe Primetime provide their partners the following benefits:

  • Improved time-to-market
  • Simplicity in platform integration and deployment
  • Synced device and platform reach
  • Instant and actionable playback and QoE metrics

"From day one, Conviva's mandate has been to provide the best experience possible for our OTT service providers," said Dr. Hui Zhang, founder and chief executive officer of Conviva.  "Complementing Adobe Primetime's goal of providing the best solution for end-to-end services, Conviva together with Adobe helps our mutual service providers dominate the market by deploying optimized OTT solutions with greater agility and a wider device reach."

Customers are already enjoying the benefits of the joint platforms in their deployments. "It's imperative for us to understand our audience's behavior and ensure their experience is of the highest quality," noted Daniel Sanders, VP of technology and chief software architect at Sony Crackle. "As such, Crackle relies on Conviva [and Adobe] both to provide data on and to optimize the quality of that viewer experience and ensure continued engagement with our content."

As IP-delivered video continues to take screen time away from traditional broadcast television, TV viewers will increasingly expect and demand better quality from their OTT providers. Adobe Primetime has clearly differentiated itself with its device coverage and range of capabilities. By partnering with Conviva, Adobe can now provide OTT service providers a unified platform for delivering end-to-end services that measure and optimize the quality of that viewing experience.

"Adobe Primetime has always valued Conviva for bringing quality of experience front-and-center when delivering OTT services," added Campbell Foster, director of product marketing, Adobe Primetime. "With this partnership, both Adobe and Conviva can serve our joint customers better by bringing their service to market faster while maximizing quality and engagement."

To download the full report, visit http://www.conviva.com/conviva-whitepapers/adobe-whitepaper.  

About Conviva®
Conviva partners with top-tier media companies and premium OTT video broadcasters and operators like HBO, ESPN, and Sony to deliver optimized viewing experiences that maximize customer engagement. The Conviva Intelligent Control Platform helps providers meet and exceed ever-changing audience expectations for video experience, across a multi-screen viewing environment. Using a unique real-time map of the Internet video delivery ecosystem, the platform provides 360-degree visibility across all users, maximizes picture fidelity, and eliminates playback delays and interruptions. Multi-dimensional reports and analyses of the top-tier OTT market, based on Conviva's tracking of 50 billion streams annually, enable data-driven decisions, supporting successful development of market-leading services. Conviva is based in Silicon Valley, with offices in New York and London. Please visit www.conviva.com and follow us on Twitter @Conviva.

SOURCE Conviva



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