Cook Your Way to a New Viking Kitchen

RIDGELAND, Miss., Jan. 6 /PRNewswire/ -- Viking Cooking School (VCS), a division of Viking Range Corporation, announces the launch of Viking Rewards, a rewards program allowing VCS cooking class attendees to earn points - dollar for dollar - toward the purchase of a Viking major appliance. Viking Rewards benefits customers who participate in cooking classes offered at the 14 VCS locations nationwide.

"We are pleased to offer VCS cooking class attendees Viking Rewards. This program allows them to cook their way to the kitchen of their dreams," says Joe Sherman, president and chief executive officer, Viking Culinary Group. "Now, students have a greater incentive to attend more VCS classes. From our French Steakhouse class to our Designer Cookie Workshop, the VCS is always on the cutting edge of food trends, adding new curriculum throughout the year."

All VCS registrants are automatically enrolled in this free program. For every dollar spent on a VCS cooking class, those registrants earn one Viking Rewards point. Points totaling up to 15 percent off of the retail price may be redeemed for any Viking major appliance, from ranges to refrigerators - including new Viking Designer Series products. Viking Rewards members can also earn points through special offers and promotions. VCS enrollment dollars spent beginning Jan. 1, 2009 qualify for VCS Rewards program, allowing VCS customers who took cooking classes in 2009 to count those Rewards points immediately. Additional incentives for VCS Rewards members include access to special cooking-class offers and invitations to private events.

The VCS culinary program includes a variety of courses for everyone - from the novice to the gourmet cook. More than 77,000 students including kids, moms, dads, and business professionals attend classes each year. VCS classes cover everything from pizza to pasta, ethnic cuisines to grilling, and more - even the popular cupcake trend has its own class. The schools feature hands-on workshops; demonstration classes; classes for kids and teens; guest chefs; corporate teambuilding classes; special events; and a chance to test drive Viking appliances.

ABOUT VIKING COOKING SCHOOL:

Developed by parent company Viking Range Corporation, Viking Cooking School offers culinary enthusiasts the opportunity to fuel their passion for cooking and to experience the full Viking product line in action. In 2008, over 77,000 students took advantage of the opportunity to "test drive" Viking appliances in the company's cooking classes, making it the country's largest provider of cooking classes for the recreational cook. Viking remains committed to providing its customers with the inspiration, tools, and knowledge needed to achieve a unique epicurean experience. For more information on Viking Cooking School please visit vikingcookingschool.com. To request Viking Range product information, please contact Viking Range Corporation toll-free at 888.845.4641, or visit www.vikingrange.com.

ABOUT VIKING RANGE CORPORATION:

Viking Range Corporation is a culinary lifestyle company that originated ultra-premium commercial-type appliances for the indoor and outdoor kitchen. Viking is headquartered in Greenwood, Mississippi. Viking major appliances are sold through a network of premium appliance distributors and dealers worldwide, and Viking culinary products are sold through a network of premium gourmet retailers.

To request product information, please contact Viking toll-free at 888.845.4641, or visit the web site at vikingrange.com.

VIKING is a registered trademark of Viking Range Corporation.

SOURCE Viking Cooking School