CoolSculpting™ - Dr. William Greenberg of Skin Thera P® on the Upper East Side of NYC is Now Offering a New Approach to Permanently Reduce Fat and Bulges without Surgery or Downtime

NEW YORK, Feb. 7, 2011 /PRNewswire/ -- Dr. Greenberg is excited to be able to offer a ground-breaking technology recently approved by the U.S. Food and Drug Administration for non-invasive reduction of fat for both men and women.  Developed by Zeltiq™, CoolSculpting™ uses a patented cooling technology to reduce fat in areas that don't respond to diet and exercise.  These areas include love handles, stomach, flank, and back bulges.  The treatment facilitates obtaining a more toned body.

Dr. Greenberg said, "CoolSculpting™ is a totally different approach to fat reduction that offers great results without surgery, anesthesia, or pain.  "This is an ideal procedure for otherwise healthy people who are fit, but continue to have bulging, fatty areas on their body that bother them.  After having CoolSculpting™ performed in our comfortable spa like facility, patients can immediately resume their normal activities, including work and exercise."

Dr. Greenberg said that he has not adopted many technologies in the past couple of years that claimed to reduce fat, simply because he didn't believe that they would work.  After significant research into this new technology, he was very impressed with the clinical research and overall patient results.  Plus, this system has been documented to lead to permanent fat reductions, not temporary spot reduction.

Unlike most other devices (lasers, radio frequency, etc.), CoolSculpting™ utilizes a patented method called Cryolipolysis™ (the use of precisely controlled cooling to remove fat) that is designed to only kill fat cells.  The treatment directly targets the underlying fat, leaving the skin surface and other tissue unaffected.  The cooled, killed fat cells then begin a process called "apoptosis" (natural cell death) and gradually begin to shrink and disappear over the next few weeks to months.

Patients see the most dramatic results occurring within two to four months following the procedure.  Each CoolSculpting™ procedure on average can result in a 20% reduction of fat in the treated area.  

Dr. Greenberg emphasizes that it is important to realize that CoolSculpting™ should not be used for overall weight loss or for more pronounced fat removal that would be better suited for liposuction or surgery.  This technology makes permanent fat reduction much more accessible to women and men, allowing them to safely and more easily achieve the optimal body tone and shape they desire. "This is clearly the next major breakthrough in non-invasive fat removal and is a major advance for cosmetic medicine," says Dr. Greenberg.

About Dr. Greenberg

William Greenberg M.D. is the founder and medical director of Skin Thera P® Medical Cosmetic and Laser Spa in New York City. Dr. Greenberg plays an integral role in making Skin Thera P® an innovative and unique destination for those seeking the best in medically supervised skincare, providing 18+ years of medical experience and his expertise in assessing and implementing new technologies to improve the practice of medicine. Dr Greenberg has been featured in, The Today Show, Channel 11 news, New York Magazine, Manhattan Bride, CNBC.com.  Complementary consultations available at Skin Thera P® www.skintherap.com

About CoolSculpting™

The Zeltiq™ system utilizes a patented method called Cryolipolysis that is designed to only kill fat cells. Cryolipolysis is the latest in a series of innovations by Dr. Manstein and Dr. R. Rox Anderson that originated from the Wellman Center at Massachusetts General Hospital in Boston, a teaching affiliate for Harvard Medical School.

Contact: Rose Rivera  (212) 253-7138

SOURCE William Greenberg M.D.