CHICAGO, April 17, 2017 /PRNewswire/ -- Coors Light has partnered with No Barriers USA, a nonprofit organization that shares the brand's belief that challenges are opportunities and helps people conquer personal mountains. The relationship began in 2016, and continues this year with Coors Light as a lead sponsor of the 2017 No Barriers Summit, including new women's focused events.
No Barriers and Coors Light share similar missions, prompting the continued partnership. The No Barriers mission is to unleash the potential of the human spirit through transformative experiences, tools and inspiration. Coors Light launched its "Climb On" campaign in 2016, focusing on those who see challenges as opportunities and rewarding them along their personal journeys with the World's Most Refreshing Beer. Both Coors Light and No Barriers strive to foster a community of curious, brave and collaborative explorers.
"Coors Light celebrates the perseverance required to overcome the challenges we all face, because we know the harder the climb, the better the reward," said Cristin Rudolph, Coors Light senior marketing manager. "We are excited to be a lead sponsor of the 2017 No Barriers Summit. It is an environment that embraces the outdoors, unleashing the best potential in attendees, strengthening our community, and honoring the determination of everyone involved during the summit and beyond."
The 2017 No Barriers Summit will be held June 1-4 at Squaw Creek in North Lake Tahoe, Calif. Online registration is open now through May 25. At the summit, Coors Light will sponsor several activities, including a happy hour to reward participants' journeys, featuring MillerCoors trade brewer and certified cicerone Victoria Tonini.
To help people participate in this year's summit, Coors Light is funding full and partial scholarships for 39 participants who are determined to live the No Barriers lifestyle. The Coors Light scholarships will gift this life-changing experience to those who might not be able to attend on their own. Coors Light will highlight a scholarship recipient's story through its digital short documentary series, "My Climb, My Story," which features individuals across the country who see challenges as opportunities to better themselves and their communities.
"We are proud to be able to offer scholarships to deserving participants this year, and we look forward to sharing one special journey through 'My Climb, My Story' to inspire fellow attendees and people around the country," said Rudolph.
Follow along with updates from the No Barriers Summit by visiting nobarrierssummit.org or Facebook.com/NoBarriersUSA. For more information about Coors Light and the No Barriers Summit women's events, visit nobarrierswomen.org and Facebook.com/CoorsLight.
About Coors Brewing Company
Coors Brewing Company was founded in 1873 by Adolph Coors, who chose the Clear Creek Valley in Golden, Colo., for his new brewery because of the pure water in the nearby Rocky Mountain springs. The brewery's original and most enduring beer is Coors Banquet (Coors.com, Facebook.com/CoorsBanquet, YouTube.com/OfficialCoorsBanquet), still brewed exclusively in Golden using only Rocky Mountain water and high-country barley. Coors Light (CoorsLight.com, Facebook.com/CoorsLight, @CoorsLight on Twitter, YouTube.com/CoorsLight) was introduced in 1978 and now is the second-best-selling beer in the United States. Triple-filtered smooth Keystone Light (KeystoneLight.com, Facebook.com/KeystoneLight) is one the country's most popular economy beers. Coors Brewing Company is part of MillerCoors, the U.S. business unit of the Molson Coors Brewing Company. Learn more at MillerCoors.com, at Facebook.com/MillerCoors or on Twitter through @MillerCoors.
No Barriers USA
What barriers do you face? This question lies at the heart of our organization. Whether in our personal lives, at work, or in our communities, we all face challenges that can prevent us from reaching our full potential. At No Barriers, we believe that what's within you is stronger than what's in your way. No Barriers empowers people of all walks of life to overcome obstacles, live a life of purpose, and give back to the world, all through our ground-breaking curriculum, the No Barriers Life. Learn more about No Barriers at www.NoBarriersUSA.org.
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SOURCE Coors Light