CHICAGO, Oct. 23, 2012 /PRNewswire/ -- Party by land and by sea. That's just one of the many Night Rules that Coors Light drinkers live by.
Courtesy of the World's Most Refreshing Beer, almost 600 legal-drinking-age consumers from throughout the Northeast will converge on New York City for a special concert Saturday night at Chelsea Piers. The invitation-only event will kick off with a three-hour exclusive Circle Line Ferry charter featuring amazing views of New York City's skyline and entertainment by local DJs.
The party then docks and continues at Pier Sixty in Manhattan, where winners will be treated to a private concert headlined by Colorado-based electro pop duo 3OH!3, whose next album will be released later this month. Opening for them is three-time DMC World DJ champion, DJ Craze.
This Night Rules event is the grand prize of a six-week regional promotion to celebrate and reward legal-drinking-age consumers who make Coors Light a part of their night.
"Coors Light fans always seem to create and live by their own Night Rules when they head out with friends for the evening," said Ashly Guhring, MillerCoors field marketing director for the Northeast region. "We wanted to give these fans, who have their own unique ways to make nights better, the ultimate Night Rules experience. And there's no place better to host a party such as this than in New York City, where Coors Light is the best-selling light beer."
The event will offer the complete Coors Light experience, as Pier Sixty is transformed to include ice bars, Night Rules models and Coors Light Super Cold Draft stations pouring the coldest Coors Light possible. Those in attendance will also participate in live-band karaoke, where they will be able to choose from a song list and sing with the support of an actual band accompanying them.
Access to the Night Rules trip was granted through an online sweepstakes and local promotions, including pre-parties where tickets to the big event in New York City were given away.
Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in the United States, capturing nearly 30 percent of beer sales in the U.S. and Puerto Rico. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of brands across every major industry segment. The portfolio is led by the company's premium light brands: Coors Light, Miller Lite and Miller64. Coors Light, the World's Most Refreshing Beer, offers consumers refreshment as cold as the Rockies. Miller Lite established the American light beer category in 1975, offering beer drinkers a light beer that tastes like beer should. Miller64 is 64 calories of crisp, light taste that complements a balanced lifestyle. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. Tenth and Blake Beer Company, the MillerCoors craft and import division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch, and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wisc., and two microbreweries, the Tenth Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. The MillerCoors vision is to create the best beer company in America through great people changing the way America enjoys beer. MillerCoors builds its brands the right way through brewing quality, responsible marketing and sustainable environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.
SOURCE Coors Light