Coors Light Takes Soccer Aficionados To Glory

Brand Launches Online Interactive Quiniela, Rewarding LigaMX Fans for Their Predictions

Sep 26, 2012, 11:00 ET from Coors Light

CHICAGO, Sept. 26, 2012 /PRNewswire/ -- Coors Light, the official U.S. beer sponsor of LigaMX, formerly known as FMF's Primera Division, brings legal-drinking-age fans the ultimate way to express their passion for soccer via the "Alcanza la Gloria! Go for Super Cold!" weekly interactive Quiniela sweepstakes.

Quiniela is an interactive soccer game that gives LigaMX fans the opportunity each week to predict which teams will win each jornada, or round, including the playoffs and finals. Consumers with the most correct predictions are entered into the sweepstakes for a chance to win up to $1,000 that week. By visiting and entering the UPC code found on Coors Light cans and bottles, soccer fans across the U.S. (excluding California) will have a chance to participate by predicting who will win upcoming bouts between their favorite teams. Consumers qualify for a chance to win exciting prizes with each of their predictions. Prizes include prepaid cards, Todofut gift cards and the greatest prize for any passionate LigaMX fan, a trip to the 2013 Clausura finals in Mexico.

"Fans who visit can experience the virtual Quiniela, elevating their experience of making predictions and pairing it with the chance to win great prizes, "said Cris Rivera, Coors Light Hispanic marketing manager. "Fans will also have the opportunity to score the ultimate goal of winning a trip to the finals in Mexico along with other prizes while doing what they do best, living their passion for the greatest sport on earth."

Coors Light brings fans even closer to the soccer field by giving them an edge when making their predictions through the Coors Light FMF 2012 Apertura Season program guide, available in participating stores, which contains information about the FMF's LigaMX teams, coaches and players. Coors Light/LigaMX promotional packaging at local stores will remind fans that their strongest passion, soccer, can help them win great prizes.

In 2010, Coors Light became the first non-Mexican beer brand to sponsor the intensely-followed league. For more information on the FMF's LigaMX, visit

About MillerCoors

Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers.  MillerCoors is the second-largest beer company in the United States, capturing nearly 30 percent of beer sales in the U.S. and Puerto Rico.  Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of brands across every major industry segment.  The portfolio is led by the company's premium light brands: Coors Light, Miller Lite and Miller64.  Coors Light, the World's Most Refreshing Beer, offers consumers refreshment as cold as the Rockies.  Miller Lite established the American light beer category in 1975, offering beer drinkers a light beer that tastes like beer should.  Miller64 is 64 calories of crisp, light taste that complements a balanced lifestyle. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light.  Tenth and Blake Beer Company, the MillerCoors craft and import division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch, and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company.  MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wisc., and two microbreweries, the Tenth Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver.  The MillerCoors vision is to create the best beer company in America through great people changing the way America enjoys beer. MillerCoors builds its brands the right way through brewing quality, responsible marketing and sustainable environmental and community impact.  MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.  Learn more at, at or on Twitter through @MillerCoors.

SOURCE Coors Light