SAN FRANCISCO, June 14, 2016 /PRNewswire/ -- Cor, the powerful wellness product that delivers personalized health insights from a single drop of blood, has hired Kate Thorp as Chief Marketing Officer and Co-Founder after raising over $115 thousand on Indiegogo, more than 230 percent of the company's initial goal. Thorp joins Cor's executive team with over 20 years experience as an entrepreneur, CEO, marketer and media executive to develop Cor's brand and bring awareness to more effective at-home general health management.
Over the years, Thorp has led companies on a path of impressive exits. She was the CEO of Real Girls Media (acquired by Meredith Corp in 2010), the President of AKQA (acquired by WPP Group in 2012), and the President & CEO of Lot21 (acquired by Carat in 2003). In addition, Thorp has a unique mix of working on consumer brands like Safe Catch Foods and Beauty Noted, publisher platforms such as CNET and Real Girls Media, and brand & advertising services like Lot21, AKQA and LBi.
As an executive, advertiser, and publisher over 100 awards have been received by Thorp and the companies she has led. Some of the most notable accomplishments include RGM's recognition as an AlwaysOn Top 100 OnMedia and a Top 100 OnHollywood Company, and AKQA & Lot21 who were both named Agency of the Year.
"Kate has a proven history of building brands that people identify with and are excited about," said Bob Messerschmidt, CEO and Founder of Cor. "With her impressive experience--ranging from startups to large corporations--she's a perfect match and well-qualified to lead our marketing initiatives. We're excited to welcome her to the team and look forward to building the Cor brand together."
"I've always been an advocate for health-related issues and the advancement of women in business, which is why I'm thrilled to be working on a product that's tackling heart disease--an issue that impacts 1 out of 4 women in the United States," said Thorp. "With Cor, we're delivering powerful insights directly to people at home so they can better monitor wellness indicators and take charge of their well-being to live happier, healthier lives."
In addition to her notable experience, Thorp co-founded the Internet Advertising Bureau (IAB) in 1996 to empower media and marketing industries to thrive in the digital economy. Thorp has received many honors throughout her career including: Top 25 Women to Watch by Advertising Age, Media All Star by OMMA, Best & Brightest by Mediaweek, Icon Award by Adweek Magazine and has been inducted into the Hall of Achievement by the American Advertising Federation.
Thorp joins Cor in wake of the company's successful Indiegogo campaign, in which they raised $116,000--more than doubling their original goal. Cor, founded by the former Director of Platform Architecture at Apple, Bob Messerschmidt, aims to bring powerful wellness insights to the home. The Cor Reader uses patented state of the art spectroscopic technology to analyze a surface-level drop of blood to report overall trends and offer lifestyle recommendations based on indicators such as cholesterol, fasting blood glucose, inflammation and triglycerides. Messerschmidt created Cor based upon his belief that valuable health insights should be accessible at home and delivered in a way that's convenient.
To learn more about Kate Thorp and Cor, please visit: http://knowyourcor.com.
Cor is a powerful general wellness product that delivers personalized health insights from a single drop of blood. The Cor Reader uses patented vibrational spectroscopic technology to analyze a surface-level blood sample and report overall trends. The Cor App then delivers key insights and lifestyle improvement recommendations related to indicators such as cholesterol, fasting blood glucose, inflammation and triglycerides. Cor was founded in 2014 by Bob Messerschmidt and is backed by world-class medical advisors from Stanford, UCSF and Duke University. To learn more, visit http://knowyourcor.com.
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