Accessibility Statement Skip Navigation
  • Resources
  • Investor Relations
  • Journalists
  • Agencies
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • Arabic
      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Hamburger menu
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS

Coronavirus Has Highlighted the Problems in Supermarket Supply: IDTechEx Asks if Vertical Farming Could Be the Solution

IDTechEx Logo

News provided by

IDTechEx

Mar 30, 2020, 13:22 ET

Share this article

Share toX

Share this article

Share toX

BOSTON, March 30, 2020 /PRNewswire/ -- Empty supermarket shelves have become a common sight in recent weeks, as the world continues to deal with the fallout from the coronavirus pandemic and worries about food shortages continue. Supermarkets are struggling to cope with surging demand stemming from panic buying, with customers stripping shelves bare within hours of supermarkets opening. Although many in the industry expect shopping patterns to eventually return to normal, former Sainsbury's CEO Justin King recently told Channel 4 that empty supermarket shelves could persist for several months, with supermarkets struggling to overcome logistical problems.

Continue Reading
The supermarket supply chain is notoriously complex, with a large distance between the farmer and the consumer. Source: IDTechEx report “Vertical Farming 2020-2030” (www.IDTechEx.com/VertFarm). (PRNewsfoto/IDTechEx)
The supermarket supply chain is notoriously complex, with a large distance between the farmer and the consumer. Source: IDTechEx report “Vertical Farming 2020-2030” (www.IDTechEx.com/VertFarm). (PRNewsfoto/IDTechEx)
Empty supermarket shelves have become a common sight in recent weeks (PRNewsfoto/IDTechEx)
Empty supermarket shelves have become a common sight in recent weeks (PRNewsfoto/IDTechEx)
Vertical farming uses controlled growth conditions to give yields hundreds of times higher than conventional agriculture with much shorter growing seasons, much closer to urban population centres. (Image source: Intelligent Growth Solutions) (PRNewsfoto/IDTechEx)
Vertical farming uses controlled growth conditions to give yields hundreds of times higher than conventional agriculture with much shorter growing seasons, much closer to urban population centres. (Image source: Intelligent Growth Solutions) (PRNewsfoto/IDTechEx)

The coronavirus pandemic has highlighted wider concerns about the security of the notoriously complex supply chains that modern supermarkets rely on. There are several middlemen standing in between the farmer and the consumer, each adding inefficiencies and wastage to the process. Food often travels a long way to reach consumers. Half of the food consumed in the UK comes from abroad, with 30% coming from the European Union, with staples such as flour and lamb often travelling thousands of miles to reach supermarkets. In the USA, most fresh produce is grown in California and can take two weeks to reach consumers, requiring multiple forms of transportation and going via large, centralised facilities that are prone to contamination.

This issue is compounded by the "just in time" delivery model used by almost all major supermarkets. Rather than using large stock rooms, supermarkets now rely on suppliers to send items directly to distribution centres, which are then put straight onto the shelves. This means that if there are any problems with deliveries or surges in demand, there is no back up stock. This is exactly what many shoppers across the world are currently experiencing – the food supply is there; it's just not getting to the supermarkets quickly enough.

The solution to this problem is complex and will require a multifaceted approach to ensure that supermarkets can remain fully stocked, while also remaining competitive. One aspect of a solution could be vertical farming, a technique where crops are grown indoors in stacked trays under controlled conditions including hydroponic nutrient supply and LED lighting designed to deliver the exact light spectrum needed for photosynthesis. Vertical farming can produce crop yields hundreds of times higher than the same amount of horizontal agricultural land with much quicker growing periods and because it doesn't require arable land to grow crops, vertical farms can be set up right next to urban population centres. For example, New Jersey start-up AeroFarms currently operates America's largest vertical farm, producing 2 million lbs a year of fresh produce in a 70,000 square foot facility in Newark, with fresh produce reaching supermarket shelves in New York City within a day of harvest. The recent IDTechEx report "Vertical Farming 2020-2030", provides an in-depth discussion of the technologies and markets behind vertical farming.

Although there are many legitimate concerns about the sustainability and cost effectiveness of vertical farming (see "Vertical Farming 2020-2030" for a detailed economic analysis of vertical farming), it has the potential to seriously disrupt the current fresh produce supply chain, reducing the miles that food must travel before it reaches consumers and shortening the distance between farmer and consumer. Vertical farms could be set up in or around supermarket distribution centres, delivering large quantities of fresh produce to consumers within a day of harvest, circumventing the logistical challenges currently facing supermarkets. German vertical farming start-up Infarm has taken this a step further, developing turnkey vertical farms that can be installed inside supermarkets, meaning consumers can even pick the produce themselves.  

Supermarkets are already taking notice – in 2019, online supermarket Ocado bought a 58% stake in British vertical farming start-up Jones Food Company, with the intention of setting up vertical farming facilities close to its distribution centres. The company has also recently formed Infinite Acres, a joint venture with greenhouse automation company Priva and vertical farming start-up 80 Acres, aiming to develop turnkey vertical farming systems that can be set up almost anywhere. In 2019, British retailer Marks & Spencer partnered with Infarm to bring its vertical farming platform into its London stores, joining the more than 25 retailers across Europe already using Infarm systems, including Metro, Casino, Selgros and Amazon Fresh.

It's unlikely that vertical farming will be developed in time to impact the current crisis around coronavirus. However, with its promise of rapid, hyper-local production, vertical farming could soon form a vital part of the world's fresh produce supply, helping to mitigate logistical issues around food supply in the next major crisis. To read more about vertical farming, the science behind it and the outlook for the future, see "Vertical Farming 2020-2030", a new report from IDTechEx.

To connect with others on this topic, join us at The IDTechEx Show! USA 2020, November 18-19 2020, Santa Clara, USA. Presenting the latest emerging technologies at one event, with six concurrent conferences and a single exhibition covering 3D Printing and 3D Electronics, Electric Vehicles, Energy Storage, Graphene & 2D Materials, Healthcare, Internet of Things, Printed Electronics, Sensors and Wearable Technology. Please visit www.IDTechEx.com/USA to find out more.

IDTechEx guides your strategic business decisions through its Research, Consultancy and Event products, helping you profit from emerging technologies. For more information on IDTechEx Research and Consultancy contact [email protected] or visit www.IDTechEx.com.

Media Contact:

Jessica Abineri
Marketing Coordinator
[email protected] 
+44-(0)-1223-812300

SOURCE IDTechEx

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

icon3
440k+
Newsrooms &
Influencers
icon1
9k+
Digital Media
Outlets
icon2
270k+
Journalists
Opted In
GET STARTED

Modal title

Also from this source

RFID Market Set to Reach US$23 Billion by 2036, Finds New IDTechEx Market Report

RFID Market Set to Reach US$23 Billion by 2036, Finds New IDTechEx Market Report

The global RFID market is set to continue its expansion in 2025. IDTechEx forecasts the RFID market to reach US$15.6 billion, up from US$15 billion...

New IDTechEx Report Finds 2025 to be a Defining Year for the Rare Earth Magnet Market

New IDTechEx Report Finds 2025 to be a Defining Year for the Rare Earth Magnet Market

Rare earth magnets such as NdFeB and SmCo are critical materials used in electric vehicle motors, wind turbine energy generators, industrial robotics ...

More Releases From This Source

Explore

Medical Pharmaceuticals

Medical Pharmaceuticals

Health Care & Hospitals

Health Care & Hospitals

Agriculture

Agriculture

Food & Beverages

Food & Beverages

News Releases in Similar Topics

Contact PR Newswire

  • Call PR Newswire at 888-776-0942
    from 8 AM - 9 PM ET
  • Chat with an Expert
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Italy
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom
  • Vietnam

My Services

  • All New Releases
  • Platform Login
  • ProfNet
  • Data Privacy

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Platform Login
  • ProfNet
Call PR Newswire at
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookies
Copyright © 2025 Cision US Inc.