Corporate Events Get a Boost from an Invisible Guest
NEW YORK, Oct. 15, 2013 /PRNewswire/ -- Keeping people excited about their work has a big impact on the bottom line. A recent Gallup Employee Engagement analysis found that companies with highly engaged employees showed nearly four times the financial growth rate over companies with lower engagement. Investing time and effort in bringing teams together, allowing them to feel respected and valued, can ensure staff will weather challenges and help the company stay strong. Many companies have discovered how even one big annual event can bond people in a whole new way—especially when the event takes place in an exciting city like New York, and in a fine, historic venue like Manhattan Center, for example.
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"Happily, we can report that our corporate bookings business is up," says Peter Ross, President of Manhattan Center Productions. "Some of it is coming from returnees, whom we welcome. Yet a new trend we are observing is that many other firms that previously took their key staff members—whether C-suite executives, mid-level managers, board directors, vendors, partners, rank-and-file team players or all of the above—to places like Las Vegas, California, the Caribbean, Puerto Rico, Florida, Hawaii or other exotic and expensive areas for morale boosting, are now booking their events with us."
Much of the lure likely has to do with the flexibility of the venues: Not only are the Ballrooms historic, the Hammerstein Ballroom and Grand Ballroom are the only rooms in New York City that can host up to 3,500 and 1,200, respectively. Also, as the rooms are entirely flexible unlike other local venues, they have no permanent seating. This flexibility alone makes it ideal because there are few event restrictions. Everything from dinners to fashion shows to product launches to private concerts—by the professionals or office bands—become possible.
Adding to the attraction is locale. "In New York there is always an invisible guest…the city itself," Ross suggests with a smile. "Our city is a tourist paradise. Besides great restaurants there are the Broadway shows, the sightseeing buses and Hudson Line cruises, the phenomenal museums, sport stadiums and events at Madison Square Garden, the zoos and shopping opportunities, from major luxury department stores to boutiques. Here, just walking the streets is a rare experience for out-of-towners. In many cities you can't really walk anywhere - you must get around by car. This is a walking city, a feast for all the senses. There really is nothing like it."
So when planning your next corporate event, maybe it's time to rethink NYC…or more specifically, Manhattan Center. For more information, visit mcstudios.com.
Contact: Enrique Briz, Dian Griesel Int'l., 212.825.3210
SOURCE Manhattan Center Productions
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