Corporate Visions Enhances its Customer Conversation System by Acquiring Launch International Company Expands Sales and Marketing Content Practice to Provide More Enablement Tools to Drive Successful Conversations Across the Customer Buying Cycle
LARKSPUR, Calif., June 25, 2014 /PRNewswire/ -- Corporate Visions, Inc., the leading marketing and sales messaging, tools and training company, today announced it has acquired Launch International, Inc., a unique communications company specializing in marketing and sales enablement content. This deal further enhances Corporate Visions' customer conversation system and expands its market leadership position as the largest provider of consulting, content and training products and services for helping companies improve their selling conversations.
Since its inception in 1992, Launch International has been focused on developing marketing and sales support tools ranging from thought leadership-based campaigns and e-Books to sales playbooks and product launch kits. Unlike traditional agencies, Launch International has proven experience in delivering both marketing content strategy and frameworks, as well as producing both buyer- and seller-facing content and tools that foster more insightful business conversations with a wide range of decision-makers.
"Corporate Visions applies decision-making science to our message development and skills training programs," said Corporate Visions CEO Joe Terry. "Launch International is a perfect fit because their content tools are grounded in the unique dynamics of sales conversations. They've proven they can create customer needs-centric marketing content that supports the conversations customers want to have, and put that content into the kinds of tools that work the way salespeople need to work."
Jody Canavan, founder and CEO of Launch International, added: "We've been engaged with many of the same clients as Corporate Visions, providing a complementary set of content assets. So, this is a very natural decision to finally merge our two businesses and offer companies the most comprehensive, integrated marketing and sales enablement program available anywhere."
The Launch International acquisition is Corporate Visions' fourth in a span of less than two years. Previously, the company acquired Executive Conversation, the leader in business and financial acumen sales skills training; BayGroup International, the leading negotiations sales skills training company; and WhiteboardSelling, a pioneer in visual storytelling for improving sales conversations and presentations.
At its recent Sales Enablement Summit, Forrester Research declared that "conversations will be the design point for the 21st Century selling system." Scott Santucci, Forrester's principal analyst for sales enablement, offered his thoughts on the acquisition announcement: "Corporate Visions' acquisition of Launch International is a clear sign of the evolution of the sales enablement industry from a cottage industry of many discrete providers to one that leans more in the direction of streamlined service offerings that cut across sales and marketing silos. Launch International's specialty of creating marketing content – mixed with Corporate Visions' sales-messaging consulting and training capabilities – allows product marketing, field marketing, sales training, sales operations and sales leaders to break down their own biases and start producing the integrated set of content, tools and skills required to fuel the entire range of selling conversations."
Santucci added: "Until this time, services firms operating in the sales enablement space have either aligned to marketing or sales organizations. This announcement identifies Corporate Visions as a leader not only in professional services, but also as a leader in the entire sales enablement landscape."
The Launch International acquisition was officially completed on June 20, 2014. Terms of the agreement were not disclosed. For more information about what this acquisition means for the market, please view this three-minute video presentation: http://cvi.to/Ta6aP9.
About Corporate Visions, Inc.
Corporate Visions, Inc. helps global business-to-business companies create more sales opportunities, win more deals and increase sales profitability by improving the conversations salespeople have with customers. Companies engage Corporate Visions in three key areas:
- Developing differentiated messages that concentrate on customer needs;
- Deploying tools that support critical steps in the buying cycle; and
- Delivering sales skills training that enables salespeople to create, confirm and capture more value.
Corporate Visions helps clients such as ADP, Motorola, Philips, UPS, Cisco and others align marketing and sales with a repeatable approach for creating and delivering winning customer conversations. For more information about Corporate Visions, visit www.corporatevisions.com or call 775-831-1322 or 800-360-SELL.
SOURCE Corporate Visions, Inc.