Corporate Visions Launches New Power Tools for Demand Generation
By Using a Proven Visual Storytelling Approach, B2B Marketers and Salespeople Can Now Create More Engaging Demand Generation Content
INCLINE VILLAGE, Nev., May 15, 2012 /PRNewswire/ -- Corporate Visions, Inc., the leading sales and marketing messaging company, today announced the launch of Power Tools™ for Demand Generation, a new set of integrated demand generation campaign assets that leverages the power of visual storytelling. With this new offering, techniques used to train salespeople to be more effective communicators can now be used in emails, video modules, downloadable story documents and first-call conversation coaching prompters – providing business-to-business (B2B) marketers and salespeople with consistent, high-impact messaging tools for their various demand generation needs.
"Brain science research proves that people respond better to emotional, visual and spoken-word messaging, yet most B2B demand generation still relies heavily on volumes of written content like whitepapers," said Tim Riesterer, chief strategy and marketing officer for Corporate Visions. "With Power Tools for Demand Generation, we have simply taken the best of our proven sales conversation techniques and packaged them into fast, provocative, recorded modules and inside sales call scripts that can be applied in the demand generation setting."
Corporate Visions' new Power Tools for Demand Generation are created to address the top three business objectives and the top nine corresponding challenges (three challenges for each objective) that are putting those objectives at risk. Each challenge forms the basis of one of the integrated campaigns, containing an email or blog content piece designed to push the prospect to the video component. The video then follows a sequence that Corporate Visions refers to as a Point of View, which shows prospects why their current status quo is unsafe and creates urgency, and then paints a contrasting vision of a better alternative to demonstrate value.
At the end of the brief two-minute video, the prospect can register to download a visual recap of the video in a takeaway that helps tell the story to his or her company. A corresponding first-call conversation starter script is also provided to the inside sales person or representative who follows up with the lead, ensuring more consistent messaging hand-offs between marketing-generated leads and sales qualification efforts.
"This approach attacks the top three problems plaguing demand generation programs today," Riesterer said. "It is distinctive and sets your company apart from all the other campaigns; it gets prospects to admit their specific challenge instead of just collecting cool offers from calls-to-action; and it bridges the gap between marketing and sales with a more consistent messaging hand-off to improve lead conversion into the pipeline."
The visual storytelling approach used in Power Tools for Demand Generation has been proven by 20 years of sales skills training and was recently highlighted in the best-selling McGraw Hill book, "Conversations That Win The Complex Sale," co-authored by Riesterer and Erik Peterson, senior vice president of strategic consulting services for Corporate Visions.
About Corporate Visions, Inc.
Corporate Visions, Inc. helps global business-to-business companies create more sales opportunities, overcome the status quo, and win more deals by improving the conversations sales representatives have with customers. Companies engage Corporate Visions in three key areas:
- Developing differentiated messages that concentrate on customer needs;
- Deploying tools that support critical steps in the buying cycle and that salespeople will actually use; and
- Delivering sales skills training that teaches salespeople how to tell their story in a way that is impactful, engaging and memorable.
Corporate Visions helps clients such as ADP, Dell, Dow Jones, GE and Oracle align marketing and sales with a repeatable methodology for creating unified, sales-ready messages that lead to winning conversations with customers. For more information about Corporate Visions visit www.corporatevisions.com or call 775-831-1322 or 800-360-SELL.
SOURCE Corporate Visions, Inc.
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