"This is what we call the 'triple threat' of selling and sales performance," says Tim Riesterer, chief strategy and research officer at Corporate Visions. "In show business, performers are considered a 'triple threat' if they can sing, act and dance. In sales, the 'triple threat' performer excels at pipe, proposals and profits."
The Triple Threat Training System is a virtual, modular version of Corporate Visions' proven successful classroom-based skills training programs, now available as a library of 10-15 minute training modules with dozens of shorter 60-90-second reinforcement videos.
The product comes at a time when many companies are facing serious challenges around training access. Corporate Visions' State of the Conversation Report found that nearly 80 percent of companies are struggling to train the number of salespeople they want on the skills they need. Meanwhile, 65 percent of companies are increasing their investment in virtual training options while classroom training purchases remain flat.
"The pressure to move skills training online is very real, with the biggest reason being that sales leaders are reluctant to take reps out of the field for scheduled training events," Riesterer said. "However, most training departments have viewed virtual training as an efficient alternative where they can deliver more training at lower cost. In the case of the Triple Threat, we've identified ways to also make it more effective."
The Triple Threat Training System offers four ways to make virtual training more effective, not just more efficient:
- Performance-based training – This leverages sales system data to help companies identify salespeople who are struggling in the triple threat skills areas, such as those who are not creating enough pipeline; have too many stalled proposals; or are discounting to a number and leaking profits.
- Needs-based training – You can conduct a behavioral outcomes fluency assessment to identify strengths and weaknesses of salespeople and match that to specific competency modules that can be "kitted up" for a personalized learning journey.
- Situationally relevant training – Align specific skills training modules to each step of your sales process and present those online at each opportunity stage of your CRM, helping to reinforce a consistent sales process.
- Sales "play"-based training – As you launch products and promote go-to market strategies in sales "plays," you create the opportunity for embedded skills training, which gives salespeople the right messages, assets and tools for the particular sales play.
To learn more about the Triple Threat™ Training System, check out the solution brief.
About Corporate Visions
Corporate Visions is a leading marketing and sales messaging, content, and skills training company. Global B2B companies come to us when they want to:
- Develop compelling messages to break the status quo and differentiate their solution;
- Deploy those messages in the field through demand generation and sales enablement content; and
- Deliver sales skills that help salespeople confidently use the messages and content to create, elevate and capture more value in their customer conversations.
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SOURCE Corporate Visions