NEW YORK, Feb. 23, 2017 /PRNewswire/ -- Opening Monday, February 27th, Coterie, the marquee women's focused apparel, accessories and footwear trade event will bring an new perspective to the industry by launching 'The Coterie Experience,' an interactive installation that weaves together the influence of luxury designer fashion brands and cutting-edge technology.
The new visual component will be merchandised into creative atmospheres from minimalism to boho-chic trends allowing retailers to create a narrative around exhibiting brand collections.
Content to be displayed will range from behind-the-scenes snapshots of New York Fashion Week runway shows to exclusive videos from designers discussing their inspiration for their FW'17 collections. To heighten the experience, attendees will be equipped with iPads to use throughout the atmosphere as a tool for discovery with visual content from over 100 brands including Alexis Bittar, Anna Sui, Cauliflower Issy Miyake, Jacquie Aiche, Grey Jason Wu and M Missoni and more.
"We are very excited to debut 'The Coterie Experience,' a 4,000 square foot interactive installation that aims to inspire creativity and capture an element of interactivity between retailers and brands. Our goal is to create an unparalleled environment that ignites conversation for our attendees," states Danielle Licata, Vice President of Coterie.
In addition, Coterie is proud to highlight three neighborhoods within the show: ACTIVE, a collection of alth-leisure brands geared towards fashion and fitness apparel and accessories, TMRW, advanced contemporary lines and emerging designers with a global perspective, and Disruptors, a new section dedicated to brands that are impacting their category in specific areas through sustainability, social awareness and presence.
UBM Fashion and leading business intelligence firm, L2, will partner together for "Evolve by UBM Fashion", which will bring an informative series of seminars under the theme "Retail in the Digital Era Session with L2" covering key topics in the retail, digital and fashion industries.
With an increased focus on educating attendees on relevant topics unfolding in the current retail environment, the partnership will offer insight and direction on the current climate of the digital landscape. The keynote address will be given by Founder and Chairman of L2, Scott Galloway, who will discuss business with digital dominance, their successes and loses in the digital age along with their impact on the industry as whole.
This season the footwear marketplace grows with the introduction of Footwear @ Coterie and expansion of Sole Commerce. "The debut of Footwear @ Coterie and the enhancement of Sole Commerce during February in New York is designed as a vehicle for our vendors to close orders with retailers as well as serve up a greater assortment of key footwear brands to the eastern seaboard apparel and footwear retailers," Leslie Gallin, President of Footwear. The shows will be positioned in the center of each trade event, Coterie and the newly acquired apparel shows Edit/Stitch and Moda. Exhibiting footwear brands include Kennel & Schmenger, Res Ispa, Paraboot, Right Bank Shoe Co., and Inuikki.
UBM Fashion's Premiere New York marketplace is comprised of seven unique shows:
- COTERIE | The marquee trade event that host elevated contemporary apparel, accessories and footwear for women. Coterie also hosts neighborhoods, TMRW, an up-and-coming international designer section and Footwear @ Coterie a platform dedicated to luxury footwear
- EDIT | A carefully edited section presenting recognized and emerging advanced contemporary women's brands
- Stitch | A showcase of refined ready-to-wear designers; a mix of contemporary sportswear, lifestyle and international talents
- Sole Commerce | An event dedicated to women's and junior's footwear presents for the first time during the February New York market week
- MODA | A platform that provides a concise mix of carefully juried modern contemporary ready-to-wear collections
- Accessories The Show | A vibrant collection of must-see accessories, previewing classic and trend-driven brands, and emerging high-end designers
- Fame | One-stop shopping destination to discover ready-to-wear young contemporary and trend-driven fashion for women
The show opens Monday, February 27th and runs until Wednesday, March 1st at the Jacob Javits Center located at 655 W 34th St, New York, NY.
About Coterie | Coterie is the premier global event within the New York marketplace that bridges women's apparel and accessories designers to the international 'Who's Who' of retailers that runs concurrently with Stitch, Sole Commerce, Fame, Moda, The Accessories Show and The Edit. Coterie builds exclusive shopping experiences from the ground up so that designers and buyers can create a synergy that fuels their businesses, continuing to be a platform for generating revenue and inspiring trends.
About UBM Fashion | Uniting the most influential fashion retail decision makers and the world's top fashion brands, UBM Fashion serves the $1 trillion+ worldwide fashion industry through its comprehensive marketplaces in New York (NY Men's and Women's) and Las Vegas (MAGIC). UBM Fashion serves the industry by bringing together great brands and retailers in superbly merchandised shows while providing superior customer service and ultimately presenting end consumers with the best apparel, footwear, accessories, and fashion products.
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SOURCE UBM Fashion