Cotton Incorporated Announces Host and Celebrity Appearances Scheduled for Upcoming Cotton's 24 Hour Runway Show

Bill Rancic and E!'s Giuliana Rancic to host again; Camilla Belle, Lauren Conrad, Michael Yo and Louise Roe Among Confirmed Event Participants

NEW YORK, Feb. 19, 2013 /PRNewswire-USNewswire/ -- Cotton Incorporated today announced celebrity partners for its upcoming 2nd annual Cotton's 24 Hour Runway Show, which will take place on March 1-2 in South Beach. The celebration of the diverse regional trends of America will be hosted by television personalities Giuliana Rancic of E! News and E!'s Fashion Police and Bill Rancic, in a repeat of the role they played at the world premiere of Cotton's 24 Hour Runway Show in 2011.  Other fashion icons slated to make special appearances at the event include actress Camilla Belle, who appears in Cotton's iconic "The Fabric of Our Lives®" advertising campaign; author, fashion designer and television personality Lauren Conrad; comedian and television personality Michael Yo; and fashion journalist and host of NBC's Fashion Star Louise Roe.

"Bill and I had a blast hosting the first Cotton's 24 Hour Runway Show, and we're honored to do it again," says Giuliana Rancic. "Since we travel so much and are in the public eye, dressing for comfort and style is extremely important to us, so cotton is a staple in both of our closets.  You can see me rocking my favorite cotton looks everywhere from a play date with our son to a date night with Bill."

Cotton's 24 Hour Runway Show, designed to showcase the versatility of cotton through 1,440 different looks – one per minute – will feature regional style trends from across the U.S. It takes place in South Beach from 8 p.m. EST on Friday, March 1, through 8 p.m. EST Saturday, March 2, and will be streamed live on cotton24hours.thefabricofourlives.com and People.com.

"We are so excited to bring Cotton's 24 Hour Runway Show back to South Beach. This year, the event will be star studded with celebrity attendees and featured DJ entertainment, all while showcasing 1,440 looks on the stunning runway," says Marissa Barlin, National Spokesperson for Cotton's 24 Hour Runway Show. "By featuring such a vast collection of cotton looks, from casual to dressy to intimates to bridal, Cotton's 24 Hour Runway Show will interest fashion lovers across the country and demonstrate just how versatile cotton can be. We're thrilled to have such a diverse group of celebrities involved to make it an even more entertaining event for everyone who attends or tunes in to the live webcast."

About Cotton Incorporated
Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.

SOURCE Cotton Incorporated



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