Couch & Associates Announces Diamond Sponsorship and Opening Keynote Speaker at DemandCon San Francisco

April 2013 B2B Sales & Marketing Conference Covers Hottest Trends in Social Selling, Buyer Insights, Content Marketing & More

TORONTO, April 2, 2013 /PRNewswire/ - Today Couch & Associates Inc., a leading marketing consultancy, announced diamond sponsorship and that President Mike Couch has been chosen as the opening keynote speaker for this year's DemandCon event (www.demandcon.com).  The opening keynote presentation titled "Behind Every Successful Marketer is Strategy," covers information on strategies and tactical best-practices in demand generation. The presentation, alongside a panel of Couch & Associates' clients, will help attendees develop their own strategy for success, and will take place on Monday April 15th at 9:00 am PST.

DemandCon, the marketing industry's premier event provides education and insight into the art of aligning and accelerating a company's sales and marketing funnel.  Content presented at this event includes some of the world's foremost thought leaders and covers information on the latest research, strategies and tactical best practices in B2B sales and marketing.

"Couch & Associates is pleased to be the diamond sponsor and opening keynote speaker for this year's DemandCon event," said Mike Couch, President at Couch & Associates.  "It is an honour to join alongside some of the brightest minds in academia, consulting, digital, sales and marketing, and we look forward to joining our clients in speaking directly about how Couch & Associates has successfully helped accelerate the sales and marketing funnel for them."

"Digital marketing and effective sales enablement plays a key role in our clients' marketing mix," said Justin Lowe, Vice President of Marketing at Couch & Associates. "We're excited to be sponsoring DemandCon again, and look forward to sharing some in-depth best-practices and strategies on how Couch & Associates effectively develops demand generation, objectives and goals for our clients digital marketing programs."

Top B2B sales and marketing professionals will be speaking on trends in content marketing, social selling, buyer personas and insights, demand generation, gamification, lead management and more. The DemandCon conference includes keynotes, 45-minute presentations, 90-120 mini hands-on workshops, as well as optional full-day intensive workshops.

Created in 2010, DemandCon is the world's first conference dedicated to managing the complete sales funnel, top to bottom. Twenty-plus sessions in two tracks, keynotes, workshops, panel discussions and a host of networking opportunities provide B2B sales and marketing professionals with the latest tools to drive revenue. DemandCon will take place April 15th to 16th in San Francisco, CA.

About Couch & Associates
Couch & Associates Inc. named 25th in Profit 200's ranking of Canada's fastest growing companies, is a marketing consultancy that specializes in marketing automation and effective sales enablement. Couch & Associates is comprised of lead marketing consultants and account and project managers that drive initiatives to 200+ clients ranging from SMBs to Fortune 500. Couch & Associates' design and technical teams add value through their knowledge and experience with marketing technologies and surrounding infrastructures. Teams are certified with a variety of software platforms including Eloqua, Salesforce, Netsuite, SLX and Microsoft Dynamics.  For more information, visit www.couch-associates.com.

About DemandCon 
DemandCon is the industry's premier event for education and insight into the art of aligning and accelerating the company's sales and marketing funnel. DemandCon's content is presented by the world's foremost thought leaders and covers information on the latest research, strategies and tactical best practices in B2B sales and marketing today.

DemandCon participants are knowledgeable professionals who want to advance their understanding of best practices and alignment, including:

  • Executive Teams
  • Corporate Sales and Marketing Professionals (Including Operations)
  • Demand/Lead Generation Professionals
  • CRM and Database Administrators
  • Sales & Marketing Technology and Service Providers

For more information, visit www.demandcon.com.

SOURCE Couch & Associates




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