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Could Digital Drugs Boost Your Health, Make you More Confident or Improve Your Sleep?

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LONDON, December 6, 2012 /PRNewswire/ --

You can't see, touch or taste them, but the latest app technology means you can now hear them. Digital drugs are the latest alternative to the traditional pill bottle.

Digipill, a FREE new app, officially launched (7th December 2012) and available for iPad, iPhone, and iPod touch, uses psychoacoustics to help you unlock your subconscious and change your perception.

Use of psychoacoustics is not new. Early experiments were carried out in 1839 by Prussian scientist H.W. Dove. More recently Dr Raymer Ditson-Sommer has worked with Olympic athletes to see how audio can improve sporting performance by helping to retain focus, for example, or by building adrenaline before competing.

Now, after a culmination of 20 years of research, leading NLP (Neuro Linguistic Programming) expert Brian Colbert and London-based app developer, YUZA, have teamed up to deliver digital drugs to the masses in the form of Digipill.

Digipill takes commonly desired behavioural changes such as relaxation, confidence, or losing weight, and delivers a powerful audio 'pill' designed to help the user address them.

Each digipill uses sophisticated production techniques developed by internationally recognised 'mind coach' Brian Colbert, a leading expert of language and NLP.

Just think - specific music can make you feel happy, reflective, or even excited before a night out. This natural auditory phenomenon has been studied and is now harnessed by Digipill to help make a real difference to people's lives.

Richard Skaife CEO of YUZA, "Following the success of our Dream:ON project, the challenge was on to find a way to change our day-to-day lives as well as our dreams. Working with Brian Colbert to deliver the Digipill app has been fascinating; he has been at the forefront of NLP and behavioural change techniques for many years. We are confident users will see real and lasting change using our latest app."

Brian Colbert said, "Each Digipill has been uniquely formulated using specific blends of sound and language to gently engage and activate more of the mind. This makes it easier to bring about change, build new habits, and promote an overall sense of wellbeing."

The Digipill app delivers a range of fast and effective 'pills', all of which can be downloaded and taken with you wherever you go - which means you're never far away from help and, of course, you never run out of pills.

Digipill is designed to be used when fully awake and induces a state of very deep relaxation. It is strongly recommended, therefore, that the app should not be used when driving or operating machinery.

Many of the pills available have been specifically created to help with stress, anxiety, and that general run down feeling so there is no better time than the run up to Christmas to feel the full benefits of this new combination of psychological and technical research.

Digipill is free to download and comes with a free pill - prescribed for relaxation - to try out.

Available pills include; 'Sleep Deeply' for a night of rest, 'Slim to Thin' for motivation in quitting a habit, and 'Babe-' and 'Man Magnet' - pills designed to build your self confidence. The 'Trance Tripping' pill even helps to recreate natural highs not unlike that of some physical pills.

A full list of pills and frequently asked questions can be found on digipill.com.

Digipill is currently available for iPad, iPad mini, iPhone, and iPod touch.

Notes to editors:

Digipill for Android devices launches in January 2013.

Users can like Digipill on Facebook for updates: http://www.facebook.com/pages/Digipill/230079160452970

Or follow on Twitter:

https://twitter.com/DigipillApp

About Digipill and digital drugs

Digital drugs have been written about in the past by the BBC and leading technology journals such as Wired.

Early digital drugs, often referred to as 'binaural beats' were the basis of a 2005 University of South Florida study on whether sound could improve focus among children and young adults with ADHD. Results were inconclusive.

There are no 'binaural beats' used in Digipill. Instead, the app uses completely unique psychoacoustic techniques carefully crafted into audio 'pills' which typically play for between 20 to 40 minutes - although the intended effects can last much longer.

About YUZA

Digipill has been designed and developed by YUZA, based in the heart of London.

Formed at the start of the app boom, and with millions of downloads of its apps, YUZA delivers unique mobile services designed to change the way we interact with the world around us.

In April, YUZA launched Dream:ON - the app to influence your dreams. Over 11 million dreams have been recorded so far and the app was featured by over 500 global media sources in its first week.

yuza.com

@yuza

About Brian Colbert (creator of the pills)

Brian Colbert is regarded as one of the leading consultants in the area of Personal Growth in Europe today.

Brian is a Licensed Master Trainer of NLP and uses an array of powerful insights and ideas on how to unlock individual potential by accessing the power of the human mind. He has already directed thousands of people towards achieving their true potential.

Brian features regularly on Irish National TV and press media.

briancolbert.ie

Press Enquires and Images

For further press enquiries, including TV and radio interview requests with Brian Colbert, please send an email to chris.chapman@yuza.com.

Digipill logos and images of the application, as well as a special interview with Brian Colbert, are available via the following links:

Interview with Brian Colbert (PDF): http://digipill.com/Digipill-Brian-Colbert-Interview.pdf

High-res images of the application and brand (15mb): http://digipill.com/Digipill-Press-Images.zip

Contact: +08448842343

SOURCE YUZA



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