Each of the "rogue" web sites in the litigation was designed to appear to be an official Moose Knuckles site or an authorized retailer of Moose Knuckles products. The counterfeiters copied marketing images, pictures of Moose Knuckles products and detailed product descriptions directly from Moose Knuckles' own website. Many of the "rogue" sites were set up with domain names incorporating the name "Moose Knuckles," such as www.moose-knuckles-fans.com, www.mooseknucklesoutletonline.com, and www.mooseknucklesca.org.
"Online counterfeiting through rogue websites is of particular concern to our customers because the sites look authentic and may offer products at only a slight discount from our suggested retail price," said Ayal Twik, President, Moose International Inc. "These sites seem so much more credible than a vendor at a flea market. Usually, it's not until the jacket arrives in the mail that our customers see the poor quality of the product and realize they have been cheated."
In order to avoid detection, the counterfeiters operated under multiple false and incomplete identities. "Unfortunately, the internet provides counterfeiters with the advantage of anonymity along with the ability to set up multiple web stores cheaply and quickly where they operate from foreign locations beyond the reach of US or Canadian authorities," said Brad Evans, a director for Anti-Counterfeiting Strategy Group, advisors for Moose Knuckles in this lawsuit. "Court awards like this allow companies who play by the rules to disable the 'rogue' websites and freeze counterfeiters' assets - we are taking some of that advantage back."
Moose Knuckles was represented in this case by Greer, Burns & Crain, Ltd.
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About Moose Knuckles
Since 1921, our family has been protecting Canadians from the cold – a relentless quest that founded Moose Knuckles Canada in 2007. The brand was built on the beliefs that we could make the leanest, toughest and most luxurious sportswear in the world. We build Canadian know-how, grit and heritage into every fiber, stitch and zipper. Our impeccable tailoring, luxury materials and hardware, attention to every detail and wild attitude have earned us praise from the very best luxury retailers worldwide. We are a family, a tribe, a pack and we wear it on our sleeves. Whether it's a wild night or the wild country, we've got you covered… Welcome to Canada… Welcome to Moose Knuckles.
About Anti-Counterfeiting Strategy Group (ACSG)
ACSG delivers innovative strategies via their Four P's model (Planning, Process, Prevention, and Pursuit) to dramatically reduce the impact of counterfeiting and diversion on client businesses.
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SOURCE Moose Knuckles