Cox Automotive Announces Strategic Investment In India's Mahindra First Choice Wheels

Venture Enables Company to Deliver Vehicle Solutions to More Global Customers

Nov 25, 2015, 09:36 ET from Cox Automotive

ATLANTA, Nov. 25, 2015 /PRNewswire/ -- With India's growing new vehicle market making way for accelerated growth in its used car market, Cox Automotive announced today that it has made a strategic investment in Mahindra First Choice Wheels Ltd. (MFCWL) (www.mahindrafirstchoice.com). MFCWL, part of the multinational conglomerate Mahindra Group, is India's largest multi-brand certified used car company with more than 650 franchise outlets spread across nearly 300 cities and towns throughout the country. In addition, MFCWL's businesses include Indian Blue Book (IBB) (www.indianbluebook.com), India's first and only used car pricing guide eDiig (www.ediig.com), the company's auction platform, and Autoinspekt (www.autoinspekt.com), its third party inspection business.   

"Our investment in Mahindra First Choice Wheels Ltd. furthers Cox Automotive's strategic plans to create and grow used vehicle marketplaces," said Joe Luppino, Chief Corporate Development Officer, Cox Automotive. "This opportunity allows us to partner with a company with a reputation of delivering high-quality used car products and services to dealers and consumers in the fast-growing Indian automotive market."

MFCWL is a leader in India's used vehicle industry with a diversified portfolio of products and services. Its vision is to build a used car ecosystem for India by bridging wholesale and retail channels while leveraging physical and online infrastructure. Its unique franchisee-driven business model has transformed the way used cars are retailed in India, offering consumers a trusted used vehicle marketplace and providing dealers with a variety of used car services, including physical and online auctions, vehicle inspections and transport. Backed by industry leading certification and warranty products, MFCWL also offers an array of consumer services such as vehicle inspections, insurance and financing.

"We welcome Cox Automotive as a strategic investor in MFCWL and look forward to a long-term, mutually beneficial association," said Nagendra Palle, CEO and Managing Director, MFCWL. "Cox is a marquee brand globally and it's great to see them enter India with MFCWL."

India's strong economic growth is creating a wealthier population with immense spending power. Boasting the world's sixth largest new car market, India's new car sales grew to nearly three million units last year and are expected to hit the four million mark by 2019 according to Automotive World. The Indian used car market is expected to outpace new car sales growth over the same five year period, climbing from 3.6 million units sold in 2014 to a forecasted 9.6 million units by 2019. Coupled with the fact that India has the world's third largest online population, significant opportunities exist for dealers, consumers and the automotive industry as a whole.   

"There is vast untapped potential in the Indian marketplace," added Luppino. "With a suite of products that serves dealers, consumers, financial institutions and insurance companies, Mahindra First Choice Wheels is well-positioned to create an organized ecosystem for the used car market and capture value from its expected growth."

In addition to MFCWL, Cox Automotive's international investments also include China's AutoSt., a used vehicle marketplace for dealers and consumers, as well as BitAuto, a leading online provider of car classifieds and car content. This venture, along with other investments, such as the creation of RMS Automotive and the purchase of Brazil's CarBizz, further strengthens Cox Automotive's commitment to the global automotive marketplace.

About Cox Automotive
Cox Automotive, Inc. is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, software, financial, wholesale and e-commerce solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. Committed to open choice and dedicated to strong partnerships, the Cox Automotive family includes Manheim®, Autotrader®, Kelley Blue Book®, Dealertrack®, vAuto®, Xtime®, NextGear Capital® and a host of other brands. The global company has nearly 30,000 team members in more than 200 locations and is partner to more than 40,000 auto dealers, as well as most major automobile manufacturers, while engaging U.S. consumer car buyers with the most recognized media brands in the industry.  Cox Automotive is a subsidiary of Cox Enterprises, Inc., an Atlanta-based company with revenues of more than $17 billion and approximately 55,000 employees. Cox Enterprises' other major operating subsidiaries include Cox Communications and Cox Media Group. For more information about Cox Automotive, visit www.coxautoinc.com.

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