Cox Media Group Renews With Marketron Leveraging Mediascape Platform And New Insight Reporting Tools
Cox Media Group's Stations will Deploy Marketron's Best-In-Class Technology to Drive New Advertising Revenue
HAILEY, Idaho, Nov. 8, 2012 /PRNewswire/ -- Marketron, the leading provider of business software solutions for the media industry, today announced that Cox Media Group has renewed and extended its agreement with Marketron, deploying the Mediascape platform across all stations. Cox Media Group plans to deploy the services across its stations to increase efficiency, drive new advertising revenue and simplify organizational processes.
"Marketron's focus on creating an open industry platform fits squarely with Cox's plans for revenue diversification across our portfolio," said Kim Guthrie, Senior Vice President - Radio of Cox Media Group. "With non-spot revenue opportunities it is critically important to have access to all of our data."
Mediascape is the best-in-class platform for the media industry, and has proven to standardize the backend of media organizations. The robust product offerings provide tools to enable media organizations to increase efficiencies and transform their businesses with modern technology. Cox Media Group will use Mediascape across its stations to improve operational workflows and increase revenues. In addition to the Mediascape platform, Cox Media Group will also deploy a number of Mediascape Services, including Network Connect, Proof of Performance, Revenue Builder with Triton Integration and Electronic Orders and Invoices.
"Our long history with Cox Media Group proves our continued commitment to our evolving with our customers. Our aim will always be to retain our strong relationships while also developing top of the line product offerings," said Jeff Haley, Marketron's President and CEO. "Having Cox join the fast growing list of Mediascape customers is a testament to the product's success and ability to increase efficiencies and revenue for our customers."
Marketron is the leading provider of business software solutions and services for the media industry. Marketron's traffic, digital, business intelligence and exchange platform and services drive innovation to create new growth opportunities that produce the maximum value for our clients and facilitate their evolution into digital. Relied on by more than 7,000 media organizations, Marketron solutions are the most widely-used media solutions in the world, managing an estimated $15 billion dollars of annual advertising revenue.
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