Cox Touts Grid-Iron Tonnage
Marketing Campaign Focuses on Multi-Platform Football Offering
ATLANTA, Aug. 23, 2012 /PRNewswire/ -- Cox Communications is aggressively targeting football consumers with a new national campaign touting its robust, multi-dimensional content offering. The "Cox is Football" campaign features three TV spots along with print, digital and traditional billboards, ad pages, email messaging, retail store creative advertising and social media. The campaign promotes Cox's robust football offering available to its customers across its video and internet products.
"The campaign is designed to bring out the biggest football fan in all of us and reinforce the value we provide to our customers," said Mark Greatrex, Chief Marketing and Sales Officer, Cox Communications.
"Cox is Football" promotes the company's football content, featuring more than 700 live games, 300 games online through ESPN3, plus more college games available on the iPad with Cox TV Connect.
The campaign runs through October. The three TV spots are scheduled to run more than 6,500 times across 26 Cox markets. It also includes more than 100 print and traditional billboard ads and online advertising in select markets that will serve 26.3M impressions. In total, more than 14 million adults across 26 markets will see the "Cox is Football" message. Finally, Cox Solution Stores will transform into "Cox is Football" tailgate headquarters each Friday through football season, offering customers prizes and incentives.
Cox customers enjoy football action in HD at no additional charge on networks such as ABC, CBS, ESPN, ESPN 2, FOX, NBC, NBC Sports Network and NFL Network. Plus, consumers can catch even more coverage on NFL Network On DEMAND and ESPN3. Last week, the company launched the Pac-12 Networks on TV and Online in Arizona, Arkansas, California, Kansas, Nebraska and Nevada, and extended the availability of the Big Ten Network to California customers. BTN was already available to Cox customers in Arizona, Arkansas, Kansas, Las Vegas, Nebraska, Ohio and Virginia.
In addition, NFL RedZone expands Cox's professional football coverage providing every touchdown from every game, all on one channel. Cox is offering NFL RedZone for the season price of $39.99. NFL RedZone coverage is available every Sunday afternoon starting September 9 through December 30. NFL RedZone is commercial free and available in HD.
"Cox is the place for grid-iron action. With their Cox video subscription, customers can take advantage of content on their TV, online or on their iPad," said Greatrex.
About Cox Communications
Cox Communications is a broadband communications and entertainment company, providing advanced digital video, Internet and telephone services over its own nationwide IP network. The third-largest U.S. cable TV company, Cox serves more than 6 million residences and businesses. Cox Business is a facilities-based provider of voice, video and data solutions for commercial customers, and Cox Media is a full-service provider of national and local cable spot and new media advertising.
Cox is known for its pioneering efforts in cable telephone and commercial services, industry-leading customer care and its outstanding workplaces. For seven years, Cox has been recognized as the top operator for women by Women in Cable Telecommunications; for five years, Cox has ranked among DiversityInc's Top 50 Companies for Diversity. More information about Cox Communications, a wholly owned subsidiary of Cox Enterprises, is available at www.cox.com and www.coxmedia.com.
SOURCE Cox Communications
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