SCRANTON, Pa., March 7, 2014 /PRNewswire/ -- CPG Building Products today announced Y&R Midwest as the new advertising agency of record for its two premier, exterior building products brands, AZEK Building Products and TimberTech. The new partnership will build upon the momentum of previous campaigns that have positioned AZEK and TimberTech as leaders in low maintenance trim, decking, railing, mouldings, unique recycled landscaping pavers and deck lighting.
"This is our next step in the development of two of the industry's fastest growing brands," said Jason Grommon, President, CPG Building Products. "We believe Y&R Midwest is well suited to help us elevate and strengthen AZEK and TimberTech's brand recognition. As the leaders in PVC and composite decking technology, we are excited to have Y&R Midwest help us spread the word about all of our low maintenance exterior products and outdoor living solutions to consumers and beyond."
"We are happy to partner with the team at CPG Building Products, especially at this exciting stage of their growth as they continue to innovate and lead the category of low maintenance building materials," said Kary McIlwain, President at Y&R Midwest. "Our teams have similar philosophies and work ethics. We're not afraid to roll up our sleeves and work together to identify opportunities and then develop creative solutions that achieve results. We look forward to a long and fruitful partnership with the AZEK and TimberTech brands."
CPG Building Products will begin working with Y&R Midwest immediately on brand strategy, creative, along with media planning and buying.
CPG Building Products was assisted with the agency review by Pile & Company of Boston, MA.
About CPG Building Products:
Leading the development of premium, low maintenance, exterior building products, CPG Building Products makes and markets the AZEK® and TimberTech® brands to a worldwide audience. With products that offer tangible benefits over traditional building materials, the AZEK and TimberTech product lines span Trim, Decking, Railing, Moulding, Porch, and Pavers backed by more than two decades of manufacturing experience. Both brands, synonymous with quality and innovation, lead their market areas by continually reinventing product lines and redefining entire product categories. For more information about AZEK, visit www.azek.com or call 877-ASK-AZEK (877-275-2935). For information on TimberTech, visit www.timbertech.com or call 800-307-7708.
Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency; VML, one of the leading global digital agencies, and iconmobile, a premier mobile marketing company. Y&R's founder, Raymond Rubicam, believed that the company's mission was to Resist the Usual on behalf of our clients. Today, that is kept alive by melding top-flight creativity with innovation to create new consumer experiences. Y&R's largest agency, Y&R Advertising, has 187 offices in 91 countries around the world, with clients that include, Campbell's Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, GAP, Land Rover, and Telefonica, among many others.
SOURCE CPG Building Products