Cranberries Meet Bubbles! SodaStream Launches Ocean Spray® Co-Branded Flavors with a TV Commercial Featuring the Popular Ocean Spray® Veteran and Rookie Growers Cranberry, Cranberry Raspberry and Cranberry Grape Sparkling Juice Drink Mixes made exclusively for the SodaStream home carbonation system now available nationwide

MOUNT LAUREL, N.J., Nov. 18, 2013 /PRNewswire/ -- SodaStream is helping consumers ring in the season with the merriest of berries—cranberries that is! Today the leading manufacturer and distributor of home carbonation beverage systems announced the launch of three new flavors co-branded with Ocean Spray®, in advance of the most popular cranberry time of the year. And who better to introduce this dazzling new trio to consumers than the funny and familiar Ocean Spray® Veteran and Rookie Growers. Visit http://www.youtube.com/watch?v=oEisS1116zs to get a sneak peek at the new advertisement, which kicks off a fully integrated marketing campaign including advertising, print and social media.

(Photo: http://photos.prnewswire.com/prnh/20131118/NY18609)
(Logo: http://photos.prnewswire.com/prnh/20121107/NY07412LOGO)

Made exclusively for the SodaStream home soda making system, the Cranberry, Cranberry Raspberry and Cranberry Grape flavors are a good source of Vitamin C and help bring festive, fizzy refreshment to consumers that are using SodaStream, the simple and affordable home soda maker that turns tap water into soda instantly, without the need for batteries or electricity.

"Ocean Spray® Cranberry Juice Drinks have been a natural mixer with sparkling water for years, and now consumers can enjoy the perfect combination just the way they like it," stated Daniel Birnbaum, CEO of SodaStream. "The introduction of these co-branded flavors is a great way to proclaim 'Fizz the Season' with SodaStream, as consumers seek fun, innovative new ways to share the holidays with family and friends."

Each bottle of Sparkling Juice Drink Mix makes 12 liters. The flavors are now available at retail and online for $6.99.

SodaStream Contact:
Yonah Lloyd
Chief Corporate Development and Communications Officer
SodaStream International Ltd.
Phone: +972-3-976-2462
yonahl@sodastream.com

About SodaStream
SodaStream International (NASDAQ: SODA) is the world's leading manufacturer and distributor of home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. SodaStream products are available at more than 60,000 retail stores in 45 countries around the world, including over 15,000 retail stores in the United States. For more information please visit www.sodastream.com.

To download SodaStream's investor relations app, which offers access to SEC documents, press releases, videos, audiocasts and more, please visit http://itunes.apple.com/us/app/soda-ir/id524423001?mt=8 for your iPhone/iPad, or https://play.google.com/store/apps/details?id=com.theirapp.soda for your Android mobile device.

About Ocean Spray
Ocean Spray is a vibrant agricultural cooperative owned by more than 700 cranberry and grapefruit growers in the United States, Canada, and Chile who have helped preserve the family farming way of life for generations. Formed in 1930, Ocean Spray is now the world's leading producer of cranberry juices, juice drinks and dried cranberries, and is the best-selling brand in the bottled juice category. The cooperative's cranberries are currently featured in more than 1,000 great-tasting, good-for-you products in over 50 countries worldwide. With more than 2,000 employees and nearly 20 cranberry receiving and processing facilities, Ocean Spray is committed to managing our business in a way that respects our communities, employees and the environment. In fiscal year 2012, Ocean Spray posted record-high gross sales of $2.2 billion and net proceeds of $338 million. For more information visit us at www.oceanspray.com, Twitter, tagging @OceanSprayInc, or Facebook.

Forward Looking Statement
This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management's current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our home beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our home beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability operate; risks associated with our being subject to fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers' demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

SOURCE SodaStream



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