Crash Test Ratings on the Go; IIHS Launches Mobile Site
ARLINGTON, Va., Aug. 2, 2011 /PRNewswire-USNewswire/ -- Crash test ratings help consumers find the vehicles that afford the best protection in the most common kinds of crashes. Now, car shoppers can look up results of the Insurance Institute for Highway Safety's crash tests from anywhere. The Institute is launching a mobile site so consumers can easily compare vehicle safety ratings using their smartphones.
People are doing a lot of research before they buy a new vehicle. The proportion of web visitors accessing Institute ratings from mobile devices more than doubled in the last year. The new site makes it handier to look up crash test results right from the showroom floor.
Consumers going to the Institute's website from smartphones are automatically directed to the mobile site. It can also be accessed from the Institute's homepage at http://www.iihs.org/mobile.html
The Institute conducts tests assessing how well vehicles protect people in the most common kinds of front, side, rollover, and rear impact crashes. Based on their performance, vehicles are rated good, acceptable, marginal, or poor. Vehicles that perform the best across the board are listed as TOP SAFETY PICKs. These vehicles earn the top rating of good in all 4 evaluations, and have electronic stability control for helping to avoid many kinds of crashes.
The mobile site will help consumers choose the best safety performers from wherever they are.
SOURCE Insurance Institute for Highway Safety