CHICAGO, March 31, 2016 /PRNewswire/ -- With fans eagerly awaiting Opening Day, Louisville Slugger® is introducing sluggercustombats.com, a new design platform that allows baseball enthusiasts to create one-of-a-kind, personalized Louisville Slugger wood bats. As the Official Bat of Major League Baseball®, Louisville Slugger fan, collectible and special-occasion wood bats can be customized with MLB® team logos and colors, special celebration designs or a variety of finish colors, logos and engraving options.
"We want every fan and player to feel like they own a piece of the game, and this new experience helps them do just that in a highly personalized way," said Louisville Slugger brand manager Caroline Reddish. "Our platform allows anyone who loves, or knows someone who loves, baseball to create an iconic Louisville Slugger bat that represents who they are and mark any occasion they may be celebrating."
Along with the MLB team logos and colors, fans visiting sluggercustombats.com can customize wood bats with names or messages on the barrels. Through the site's easy-to-use interface, they can add flair with special designs like #1 Dad, Happy Birthday and Congratulations – or even include traditional wedding bells and other special-occasion themes. Baby-blue bats with "It's A Boy" and pink bats with "It's A Girl" are expected to be very popular gifts for newborns. A baby's name, birthdate, length and weight can all be included. Fans are also able to start from scratch with their custom bats, utilizing a variety of finish colors and an array of other logos and engravings to build the bats of their dreams.
Additionally, parents and coaches can customize bats with statistics, season records or other achievements that can turn Louisville Sluggers into awesome awards for players and teams.
Pink breast-cancer-awareness bats can also be customized at sluggercustombats.com with a portion of proceeds supporting MLB breast-cancer charities. These are replicas of the bats MLB players swing every Mother's Day.
Fans can share their final bat designs with family and friends via social sharing directly from the responsively designed website.
In the coming months, sluggercustombats.com will add the ability for customers to design not just custom souvenir wood bats, but also custom MLB® PRIME® performance wood bats. The MLB® PRIME family, the highest-quality wood bat produced by Louisville Slugger, will be added to the site in May 2016.
Made in the USA, Louisville Slugger customized fan, collectible and special-occasion bats are available in a variety of sizes and at several price points ranging from $24.99 to $59.99. Delivery for Louisville Slugger custom souvenir bats is 3-4 weeks.
About Louisville Slugger
Founded in 1884, Louisville Slugger is the Official Bat and Equipment Bag of Major League Baseball®. This iconic baseball brand is part of Chicago-based Wilson Sporting Goods Co., the largest baseball and softball equipment provider in the world today. In the sports of baseball and softball, Wilson manufactures high-performance gloves, bats, uniforms, apparel, protective gear, accessories and player-development equipment through its Wilson, DeMarini, Louisville Slugger and ATEC brands. The company uses player insights to develop products that push equipment innovation into new territories and empower athletes at every level to perform at their best. Wilson is a subsidiary of Amer Sports Corporation.
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SOURCE Louisville Slugger