Creating Content to Last Resourceful marketers need to do more with less--which means crafting content to last. Learn how timely press releases can also serve as evergreen pieces and provide returns for years to come.
NEW YORK, Feb. 20, 2014 /PRNewswire/ -- As marketers living and working in the age of search algorithms and spam filters, a lot of emphasis is placed on producing quality content, that is relevant to target audiences and improves awareness and brand visibility. And though timely information can provide a traffic boost or spike, it is just as important to focus on evergreen content—pieces which have no expiration date and will still provide value in the days, weeks, months and years to come. Small businesses routinely produce evergreen pieces such as white papers, case studies, eBooks and research, but where many marketers struggle is in producing press releases that can stand up to the test of time.
In her latest article for PR Newswire's Small Business PR Toolkit, Sarah Ware, Co-Founder and Chief Executive of Markerly, offers advice to marketers looking to craft evergreen press releases, even if the topic is tied to a launch or breaking news. Providing suggestion for general, product launch and event releases, Ware helps you announce your timely news with an angle that will keep the content fresh for future readers.
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PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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