NEW YORK, May 2, 2016 /PRNewswire/ -- Creative Realities, Inc. ("Creative Realities", "CRI", or the "Company") (OTCQB: CREX), a leading digital asset management and shopper marketing solutions provider, announced today the appointment of Eric J. Bertrand to its Board of Directors.
Eric Bertrand is the Chief Executive Officer of Eyeball, a full-service, advertising agency with offices in New York City, Los Angeles, Miami, Portland, Seattle and Panama City. Eric's focus at Eyeball has been on developing overall corporate strategy, leading acquisition efforts, and launching the company's digital advertising group. Prior to joining Eyeball, Mr. Bertrand served as Managing Director with Lincoln Road Advisors and as the CEO of Moving Images. Mr. Bertrand also gained extensive venture capital and private equity experience as a fund manager at Palisade Capital Management. Mr. Bertrand is a board member at Eyeball and Silverlight Digital, as well as the international charities Unite for Sight and the Alive Inside Foundation. He also holds an MBA in Finance from New York University's Stern School of Business.
"Over the last eighteen months, we have added a group of talented leaders to CRI's already outstanding board," said Chairman Alec Machiels. "Eric brings tremendous digital media, operational, and hands-on technology industry expertise to the table. I'm highly confident he will make significant contributions towards building value for our shareholders."
"The timing of Eric joining the Board couldn't be better, especially as we reach the conclusion of our operational restructuring process. Eric's counsel and experience are a great fit with a number of upcoming strategic initiatives targeted at the next phase of our growth and development," said Rick Mills, CEO, "and Eric's recent investment underscores his belief and additional commitment that we're on the right trajectory."
Mills continued, "I look forward to sharing more detail about our second quarter and full year outlook in the coming weeks. We have made tremendous strides in positioning the Company for profitable growth moving forward. While there is always more work to be done, we are very bullish about our prospects for 2016."
About Creative Realities, Inc.
Creative Realities helps retailers and brands use the latest technologies to inspire shopper engagement in and around the Store. Founded 16 years ago, the firm's evolving client base has led to recognized leadership in deploying technology aligned with strategic and consumer behavior goals at Retail. The firm has delivered consumer/shopper experiences, and is actively providing recurring services today, across diverse categories: Automotive, Apparel & Accessories, Banking, Baby/Children, Beauty, CPG, Department Stores, Electronics, Fashion, Fitness, Foodservice/QSR, Financial Services, Gaming, Luxury, Mass Merchants, and Pharmacy Retail.
The Company's ConeXus subsidiary designs, installs and services high-end audio-visual networks for global retailers, luxury brands, digital out-of-home (DOOH) companies, advertising networks, and outdoor clients. The Company has five offices across North America and installations in 40 countries.
Cautionary Note on Forward-Looking Statements
This press release contains certain statements that would be deemed "forward-looking statements" under Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and includes, among other things, discussions of our business strategies, future operations and capital resources. Words such as "may," "likely," "anticipate," "expect" and "believe" indicate forward-looking statements.
These forward-looking statements may reflect management's present expectations and estimates regarding future expenses, revenue and profitability, trends affecting our financial condition and results of operations, operating efficiencies, revenue opportunities, potential new markets, and the ability of the Company to effectively compete in a highly competitive market. Nevertheless, and despite the fact that management's expectations and estimates are based on assumptions management believes to be reasonable and data management believes to be reliable, the Company's actual results, performance, or achievements are subject to future risks and uncertainties, any of which could materially affect the Company's actual performance. Risks and uncertainties that could affect such performance include, but are not limited to: the adequacy of funds for future operations; future expenses, revenue and profitability; trends affecting financial condition and results of operations; ability to convert proposals into customer orders; the ability of customers to pay for products and services; the impact of changing customer requirements upon revenue recognition; customer cancellations; the availability and terms of additional capital; ability to develop new products; dependence on key suppliers, manufacturers and strategic partners; industry trends and the competitive environment; the impact of the Company's financial condition upon customer and prospective customer relationships; and the impact of losing one or more senior executives or failing to attract additional key personnel. These and other risk factors are discussed in Company reports filed with the Securities and Exchange Commission.
Given these uncertainties, and the fact that forward-looking statements represent management's estimates and assumption as of the date of this press release, you should not attribute undue certainty to these forward-looking statements. We assume no obligation to update any forward-looking statements publicly, or to update the reasons why actual results could differ materially from those anticipated in any forward-looking statements contained in this press release, even if new information becomes available in the future.
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SOURCE Creative Realities, Inc.