CHICAGO, Oct. 19, 2016 /PRNewswire/ -- As a leader in the direct sales and marketing industry, Credico North America expanded its campaign markets by 10 percent this year. With growth comes new opportunities and challenges. Credico needed a better way to glean insights from the large amount of sales data it continuously accumulates to help it make more informed business decisions.
Credico turned to Qlik®, a leading business-intelligence platform, to help turn its mass of transactional data into actionable information that will help it track sales campaigns, detect untapped sales markets and better serve its diverse client base.
"Qlik creates a framework for Credico to use our business data in a more intelligent way," said Greg Doerr, chief information officer of Credico North America. "It gives us the ability to be more flexible with reporting and puts vital sales information in the hands of our business leaders."
By integrating Qlik into Credico's business development database, Credico can track the progress of client campaigns in real-time, identify opportunities in alternative marketing channels and continue to acquire customers for its clients worldwide.
"By leveraging Qlik, individuals are able to see the whole story that lives within their data," said Mike Saliter, vice president, industry solution sales and market development at Qlik. "This allows sales and marketing teams to understand and identify their customer's needs quickly, resulting in more relevant and effective service."
Qlik® is the leading visual analytics platform and the pioneer of user-driven business intelligence. Its portfolio of cloud-based and on-premise solutions meets customers' growing needs from reporting and self-service visual analysis to guided, embedded and custom analytics, regardless of where data is located. Customers using Qlik Sense®, QlikView® and Qlik® Cloud, gain meaning out of information from multiple sources, exploring the hidden relationships within data that lead to insights that ignite good ideas. Headquartered in Radnor, Pennsylvania, Qlik does business in more than 100 countries with over 40,000 customers globally.
Founded in 1991, Credico connects internationally recognized brands with high-quality, local-market outsourced sales teams that help clients acquire new customers via retail, events, door-to-door and street market sales. Credico has quadrupled its partnerships with independent sales offices around the world over the past 10 years and has increased new customer acquisition at a generous rate year-over-year. Visit www.credico.com to learn more.
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SOURCE Credico North America