CreditCards.com and Wallaby Launch WalletUp™ to Help Consumers Maximize Credit Card Rewards
Algorithm Generates Precise Credit Card Recommendations Based on Individual Spending Habits and Preferences
PASADENA, Calif. and AUSTIN, Texas, May 20, 2014 /PRNewswire/ -- Wallaby Financial, the leader in mobile and web-based credit card optimization solutions, and CreditCards.com, the leading online credit card marketplace, have announced the launch of WalletUp™ a new web-based tool that identifies the credit cards that offer consumers more rewards than they're currently earning. By combining their data and technology, Wallaby and CreditCards.com now offer the most sophisticated and personalized credit card recommendation resources available to consumers.
WalletUp from CreditCards.com analyzes a consumer's credit card spending and recommends new credit cards that fit the individual's purchase habits. For example, if a consumer typically spends a high percentage of their budget on gasoline, travel or dining, WalletUp suggests credit cards that generate the most rewards for that spending profile.
In addition to reviewing spending patterns, WalletUp also uses consumers' reward preferences and other profile information to offer personalized recommendations. For example, if a user prefers travel rewards to cash back, and lives in Dallas TX, WalletUp is more likely to show airline co-brand cards for carriers operating out of DFW airport.
In addition to recommending cards, WalletUp also estimates the dollar value of rewards consumers can earn using recommended credit cards compared to the cards they already use.
"More consumers turn to CreditCards.com to compare cards than any other site on the web. By leveraging Wallaby's expertise in software development, big data and advanced reward optimization, we are able to offer consumers the most data-driven and customized card recommendations available anywhere," said Chris Speltz, CEO at CreditCards.com. "We're excited to help consumers earn more rewards and value."
"WalletUp is all about making credit cards work for the consumers," said Matthew Goldman, CEO of Wallaby. "Our collaboration with CreditCards.com is an outstanding example of how big data can put more money back in consumers' hands. There are hundreds of offers for users to sort through, and we're glad we can make that process much easier."
WalletUp is now available at https://walletup.creditcards.com
About CreditCards.com
CreditCards.com is the leading online credit card marketplace, bringing consumers and credit card issuers together. At its free website, consumers can compare hundreds of credit card offers from America's leading issuers and banks. CreditCards.com is also a destination site for consumers wanting to learn more about credit cards. Offering advice, news, features, statistics and tools, CreditCards.com helps consumers make smart choices about credit cards. In 2013, more than 12 million consumers used CreditCards.com to find the right card.
About Wallaby Financial, Inc.
Wallaby's unique solutions, including its iPhone, Android, and Google Glass Apps and Wallet Boost, ensure that a consumer maximizes the rewards and cash back available from each purchase they make on their credit cards. This is achieved automatically using Wallaby's proprietary real-time algorithms. In addition to gaining the most travel or cash back rewards from their cards, consumers can also set credit card preferences, and designate the percentage of spending that should go to individual cards. Wallaby also makes it easier for consumers to take advantage of marketing offers from merchants & banks to optimize their spending even further. Payments and e-commerce companies can integrate Wallaby's credit card intelligence via the WASAPI partner program. For more information, please visit http://www.walla.by. Stay connected with Wallaby on Facebook or on Twitter @wallabycard
SOURCE Wallaby Financial
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