Creme of Nature Shows Off Innovative Style and Healthy Texture During New York Fashion Week

Favorite hair care brand wows the crowd at Texture on the Runway

Feb 18, 2016, 08:30 ET from Creme of Nature

JACKSONVILLE, Fla., Feb. 18, 2016 /PRNewswire/ -- Leading hair care brand Creme of Nature made its New York Fashion Week debut presenting the DELACRUZ New York Collection at the Texture on the Runway Show. Creme of Nature featured five different cutting-edge styles created by celebrity hairstylist Chuck Amos using the Creme of Nature with Argan Oil from Morocco line to show a variety of styles, lengths and textures. The event took place on Saturday, February 13, 2016 at New York's City Winery to a crowd of more than 500 guests including top beauty editors, bloggers and influencers.

"The runway reflects the world, and in every culture there is texture," said Jolorie Williams, VP of Revlon Professional Brands and Creme of Nature. "Whether we are looking at high fashion or street style, texture is everywhere and so is our consumer. She needs to see herself, and that's why we love to create products that she can use to look and feel her very best."

"The collection that I designed for Creme of Nature's presentation at Texture on the Runway was inspired by the late '70s, early '80s," said DELACRUZ New York designer David De La Cruz. "I wanted to create a capsule that was modern, bold and powerful —a departure from the grey and earth colors that are norm to fall collections."

To achieve the looks, celebrity hairstylist Chuck Amos used the following Creme of Nature products to create five unique styles that celebrate curls and textured hair.

Look 1 – Lioness Mane on Brittany: To get Brittany's look, Chuck spritzed her hair with Creme of Nature with Argan Oil from Morocco Strength & Shine Leave-in Conditioner to hydrate each strand before applying Creme of Nature with Argan Oil from Morocco Twirling Custard for moisturization and definition. He finished the look with a few spritzes of Creme of Nature with Argan Oil from Morocco Anti-Humidity Gloss & Shine Mist.

Look 2 – The Ultimate Twist Out on Taiwo: To get Taiwo's texture, apply Creme of Nature with Argan Oil from Morocco Butter-licious Curls followed by Creme of Nature with Argan Oil from Morocco Pudding Perfection to cleansed and conditioned hair. Section the hair and two-strand twist all over. Once dry, release the twists while applying a dab of Creme of Nature with Argan Oil from Morocco 100% Pure Argan Oil from the ends to the roots.

Look 3 –Rocking Texture on Tierra: Giving a nod to the '80s with heavy bangs that scream out rocker chic, Chuck created texture on Tierra using Creme of Nature with Argan Oil from Morocco Foam Wrap and smoothed down the crown with Creme of Nature with Argan Oil from Morocco Perfect Edges Extra Hold.

Look 4 – Undefined Glamour on Victoria: Chuck started by creating a deep side part using Creme of Nature with Argan Oil from Morocco Perfect Edges to hold it in place. Next, he finished the look by brushing Creme of Nature with Argan Oil from Morocco Argan Buttermilk into Victoria's curls for undefined curls that show off her beautiful texture.

Look 5 – Shape Up on Wemi: Chuck modernized the Afro by showing off a new shape with an intense side part that shows off Wemi's beautiful texture. To achieve the look, hydrate and soften hair with Creme of Nature with Argan Oil from Morocco Oil Treatment Creme, then shape and mold the Afro using Creme of Nature with Argan Oil from Morocco Butter-licious Curls.

Chuck Amos has been in the hair industry for over 20 years. In that time his incredible talent has him at the forefront of  the beauty world. His innovation and creativity is why so many celebrities, hair companies and prominent campaigns seek Amos out.

For more than three decades, Creme of Nature has produced an extended variety of exceptional products to help women achieve and maintain beautiful, healthy hair. Creme of Nature is the first ethnic brand to offer hair care and styling products with Argan Oil with its Creme of Nature with Argan Oil from Morocco products, which provide intense conditioning and nourishment.

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SOURCE Creme of Nature